Kimberly Pope, Author - Salesforce

My background

I am a Product Marketing Director for Marketing Cloud and have been at Salesforce for 10+ years. I have 15+ years of experience in digital marketing with a passion for creative thinking, strategy and storytelling.

My expertise

I started my Salesforce career in consulting where I worked with Salesforce's largest customers to adopt and transform with Marketing Cloud. I have experience with keynote development, product launches and GTM enablement. My most recent focus includes strategy, messaging, and content for Marketing Cloud's channel capabilities - email, SMS and mobile app.

When I'm not working

I live in Atlanta with my husband where I enjoy traveling, trying new restaurants and exploring the outdoors.

Kimberly's latest articles

Blog

5 Things That Surprised Me About Marketers at Connections 2026

What 15 exclusive conversations with marketing leaders revealed about where our field is headed

Blog

3 Conversational Email Strategies to End ‘Do Not Reply’ Messages

Customers are demanding two-way interactions with brands. Here's how you can deliver them.

Blog

How Marketing Cloud Can Solve 4 Common Holiday Order Issues

AI agents can help you move faster and reach customers in deeper ways

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