My background
Lidiane and her team empowered Slack and Salesforce customers to deliver pitch-perfect customer experiences, driving lasting loyalty and business growth. With nearly two decades of experience, Lidiane led teams and brought products related to machine learning, enterprise scalability, and consumer productivity to market. She’s also an avid reader and a lifelong learner of everything tech, economics, leadership, and policymaking.
Lidiane's latest articles
Blog
We surveyed 4,000 commerce leaders and analyzed data from 1 billion shoppers to see how businesses are navigating new challenges and finding success.
Blog
3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now
Marketing Cloud Customer Data Platform, Engagement, and Intelligence innovations help make every customer moment more personal, valuable and memorable.
Blog
Connections 2022: What the New Marketing and Commerce Cloud Launches Mean for You
Developed to help you navigate the new world of data privacy, tighter budgets, real-time expectations, and the cookieless future, our latest features will help you personalize marketing and turn every touchpoint into a revenue opportunity.
Blog
What the Next-Gen Marketing Cloud (and Naming) Means for You
Discover how we’re bringing all Marketing Cloud capabilities together to more easily connect each moment in your customer relationships–and how we're adopting clear, everyday language to describe our vision.
Blog
How a B2B Snack Food Pioneer Tackled D2C Channels – And Won
Learn how health food company KIND Snacks crafted its direct-to-consumer sales and subscription service to create deeper customer connections, increase their customer knowledge, and build an innovative (and successful) ecommerce channel.
