Mar Drouhard

Lead UX Researcher, Salesforce

My Background

Mar is a human-computer interaction researcher who has spent the last ten years investigating impact and unmet needs for AI applications across domains.

My Expertise

Mar’s current work is centered around observability and explainability in agentic experiences, particularly monitoring business impact and user success.

When I'm Not Writing ...

When not nerding out over data, Mar can usually be found hiking or hosting board game nights.

Colorful illustration of a clock in the center, surrounded by stacks of coins representing time and money saved. This research focuses on how to measure the ROI of agents.

Michelle Tabart

Mar Drouhard

August 11, 2025

To learn how much effort Agentforce saves you, we studied sellers, their tasks and workflows, and where it makes the most sense to use agents.

Enter a valid e-mail address

Select your Country

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.