![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/marc20mathieu-1.jpg?w=225)
author name
Marc Mathieu
author title SVP, Strategic Customer Transformation and Innovation
My Background
Marc Mathieu is Senior Vice President, Strategic Customer Transformation and Innovation, at Salesforce. Previously he was CMO of Samsung Electronics America and Senior Vice President of Global Brand Marketing at Coca-Cola. Connect with him on LinkedIn.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.