Michelle Grant, Author - Salesforce

My background

Michelle Grant is a seasoned researcher who helps global organizations build the future of their business. At Salesforce, she blends data and analysis to create thought provoking content that helps companies understand how new technologies will impact the future of their business.

Michelle's latest articles

A robot inside a computer screen helps a woman with a wheeled cart shop as part of retail AI strategy.

Blog

Make Good Choices: 5 Ways to Evolve Your Retail AI Strategy

Whether expanding AI initiatives or testing out new capabilities, the retailers we talked to are shoring up their CRM and data initiatives first.

A young woman looks through a store window: Millennials vs. Gen Z

Blog

Millennials vs. Gen Z: How Are They Different?

They may all look young, but Millennials and Gen Z don’t respond to marketing campaigns the same way. Here's how they shop and buy differently.

Two people looking at retail information on a tablet: retail technology.

Blog

What’s Hindering Next-Level Retail Technology? It May Be a Culture Thing

Four retail leaders share tips on getting buy-in from the C-suite to the frontline workers.

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