Nicole Watson, Author - Salesforce

My background

Nicole is the Director of Product Marketing for Salesforce supporting our SMB business. Her experience spans across all aspects of marketing and go-to-market strategy. One of her passions is helping small and growing businesses use technology to scale their organizations.

Nicole's latest articles

An illustration showing a computer and marketing icons depicting top startup marketing strategies.

Blog

10 AI Marketing Strategies For Startups: Triple Your Efforts

These marketing strategies help you cut through the noise and reach your target audience.

Sachin Shenolikar

Illustration showcasing podcasts for small business owners.

Blog

13+ Podcasts for Startups and SMBs

We curated a list of podcasts for small business owners to scale and grow. Let’s get tuned in.

A woman sitting at a computer screen talking on a webinar at her desk/small business.

Blog

How To Host A Webinar (Beginner’s Guide)

Plan, promote, engage, and convert your webinar attendees into loyal fans.

Blog

Instagram Marketing: Top Strategies for Small Businesses

With the right Instagram marketing strategy, your small business can make a big impact.

A woman shouting in a megaphone about referral programs for smbs

Blog

10 Creative Referral Program Ideas to Grow Your Business

Learn how to build a referral program that works for SMBs and startups. These 10 fresh ideas will get you started.

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