Paul Bookstaber, Author - Salesforce

My background

Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.

Paul's latest articles

Sales rep sitting on a bar graph in front of a dollar sign: gross sales vs net sales

Blog

Gross Sales vs. Net Sales: Understanding Key Differences

Learn key distinctions so you can record your sales revenue with speed and accuracy.

Paul Bookstaber

Photo of a customer obsessed sales rep taking calls on a headset on a teal background

Blog

What Is Customer Obsession and How Do You Prioritize It in Your Company?

Learn the 6 steps to building a customer-obsessed culture — and start building long-lasting customer relationships.

Paul Bookstaber

Illustration of two enterprise sales people in front of a graph with an arrow pointing up.

Blog

The Complete Guide to Enterprise Sales

What is it, why should you care, and how can you begin?

Paul Bookstaber

Photo of a sales rep in a suit with an illustration of a map behind them: sales territory management

Blog

4 Things You Can Do Now To Improve Your Territory Management

Learn how to assign the right accounts to the right reps, use data to keep getting better, and drive fairness and growth.

Paul Bookstaber

A salesperson carrying a briefcase sees a broken lightbulb with a lightbulb-shaped flower growing out of it: sales advice

Blog

Top Sellers Share Lessons They Learned the Hard Way — So You Don’t Have To

Everyone makes mistakes. What you take away from them is key. Thirteen Salesblazers weigh in with their hard-won sales advice.

Paul Bookstaber

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