Paul Bookstaber, Author - Salesforce

My background

Paul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.

Paul's latest articles

Inside sales rep on a call.

Blog

Inside Sales: How to Sell (and Succeed) Without Hitting the Road

To succeed in this role, you'll need to hone your prospecting, communication, negotiation, and active listening skills.

3 authors

Woman and man using a computer: subscription business model

Blog

What is a Subscription Business Model?

Learn how subscriptions can create more revenue from the customers and products you already have.

Paul Bookstaber

A photo of two Salesblazers smiling beside an illustration of the Salesblazer mascot, Zig the Zebra

Blog

18 Sales Best Practices From the Most Accomplished Sellers We Know

Get a refresher on the fundamentals top sales pros use to get results.

Paul Bookstaber

Illustration of sales qualified leads with check marks on a blue background

Blog

Make Your Sales More Efficient with Sales Qualified Leads (SQLs)

Learn how to find leads most likely to purchase so you can reduce time to close.

Paul Bookstaber

A business manager handing over cash representing a non-recoverable draw to a sales rep

Blog

Non-Recoverable Draw: The Sales Rep’s Safety Net

Learn how a non-recoverable draw provides financial stability for your sales employees.

Paul Bookstaber

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