Rekha Ayothi

Director, Product Management

My Background

Rekha Ayothi is a Director, Product Management in Salesforce Data 360.

My Expertise

She focuses on empowering Salesforce customers to leverage their data for innovation, improved customer engagement, and business success, making customer data actionable across various business needs.

Rekha Ayothi

January 6, 2026

Move beyond basic segmentation. Discover how Salesforce Data 360’s GRL (Group, Rank, and Limit) moves you beyond basic inclusion/exclusion criteria to target the best-of-the-best customers—driving higher ROI without complex SQL queries.

Rekha Ayothi

November 2, 2025

In the complex landscape of B2B marketing, success hinges on a deep understanding of your customer’s organizational structure. Organizations rarely operate as single entities; instead, they exist as intricate corporate families—a network of…

Rekha Ayothi

September 9, 2025

In this world of “staying connected” and “automation”, you want to bring in all your customer data, use the data along with artificial intelligence (AI) to establish consensual connection with your customers, and…

Rekha Ayothi

GRL: The ‘Precision Filter’ You Didn’t Know Your CDP Was Missing

Unlocking B2B Marketing with Salesforce Data 360 Segmentation and Account Hierarchical Aggregation

Is your business data-ready for AI in B2B?

Rekha Ayothi

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