Rekha Ayothi

Customer insights rarely reside solely in structured databases in rows and columns. Instead, significant enterprise value remains trapped within unstructured content —such as PDFs, knowledge base articles, email threads, customer interaction transcripts, media…

In the complex landscape of B2B marketing, success hinges on a deep understanding of your customer’s organizational structure. Organizations rarely operate as single entities; instead, they exist as intricate corporate families—a network of…

In this world of “staying connected” and “automation”, you want to bring in all your customer data, use the data along with artificial intelligence (AI) to establish consensual connection with your customers, and…