Rekha Ayothi is a Director, Product Management in Salesforce Data 360. She focuses on empowering Salesforce customers to leverage their data for innovation, improved customer engagement, and business success, making customer data actionable across various business needs.
My expertise
She focuses on empowering Salesforce customers to leverage their data for innovation, improved customer engagement, and business success, making customer data actionable across various business needs.
Two organizations can ingest the same documents and receive dramatically different AI responses. The difference may not be the model. It can be how the content was parsed, divided, enriched, indexed, and retrieved.…
Customer insights rarely reside solely in structured databases in rows and columns. Instead, significant enterprise value remains trapped within unstructured content —such as PDFs, knowledge base articles, email threads, customer interaction transcripts, media…
Move beyond basic segmentation. Discover how Salesforce Data 360’s GRL (Group, Rank, and Limit) moves you beyond basic inclusion/exclusion criteria to target the best-of-the-best customers—driving higher ROI without complex SQL queries.
In the complex landscape of B2B marketing, success hinges on a deep understanding of your customer’s organizational structure. Organizations rarely operate as single entities; instead, they exist as intricate corporate families—a network of…
In this world of “staying connected” and “automation”, you want to bring in all your customer data, use the data along with artificial intelligence (AI) to establish consensual connection with your customers, and…
