Use these three pillars to start building templates that are readable across email functions and clients
author name
Rodrigo Santander
author title Head of MarTech and Solution Architect, Orange Digital
My Background
I’m Head of MarTech and Solution Architect at Orange Digital. I’ve focused on Marketing Cloud and the Salesforce ecosystem for the last 5 years, and I bring 16 years of experience in digital marketing and customer experience.
My Expertise
I’m a geek for email, WhatsApp, and design, with a background as a Creative Director before moving into tech. I advocate for accessibility and best practices, and work with clients across the different flavors of Marketing Cloud, from Engagement to Next. I’m deeply involved in the Spanish-speaking Salesforce community, creating content and spaces to help more professionals grow in the Marketing Cloud and Agentforce ecosystem.
When I'm Not Writing ...
You’ll find me playing my ukulele, drawing, or playing a board game with friends.
