Blog
4 Ways to Get Your CRM Ready for AI-Driven Customer Service
The right architecture can make or break your AI strategy. We switched to Salesforce to make sure we could.
Dr. Ruby Kandah
Vice President of AI, Automation, and Voice of Customer Insights at FanDuel
My background
I'm a proven leader in customer-centric innovation, driving AI-powered solutions that transform customer service and CRM systems.
My expertise
At FanDuel, I lead a multidisciplinary team to develop excellent employee and customer experiences across many applications. At CloudX, I led successful Salesforce implementations for top brands like ELF Cosmetics, Belkin, Core Health & Fitness, and Twitter (to name a few). With a broad background that spans roles at Salesforce, DoorDash, NASA, and Harvard, I have a strong understanding of many different industries.
When I'm not working
I still write! I'm the author of The Voyager’s Guide to a Customer-Centric CRM and a sought-after speaker dedicated to empowering businesses through intelligent automation.
Dr. Ruby's latest articles
