Building AI that’s intuitive, collaborative, and trustworthy requires shaping everything a system knows. Asking the right design questions is key.
author name
Shelby Hubick
author title Principal Architect, AI + UI
My Background
Shelby is an experience engineer and design systems architect on the UX Foundations team. He blends hands-on coding with a love for simplifying complex systems, and lately, he’s been exploring how AI can help people be more creative, while also going deep on what it takes for humans and AI to truly “work together.”
My Expertise
Shelby builds tools, patterns, and metadata that help teams create consistent, accessible, and thoughtful experiences. He’s passionate about understanding how people express intent, how agents interpret it, and how design systems can bridge that gap. His work brings together creativity, structured thinking, and the emerging rules of human–AI collaboration.
When I'm Not Writing ...
He’s likely at a board game table, exploring Toronto cafés, or out with his kids, usually while pondering some new rabbit hole about creativity, systems, and the future of making things with AI.
