Sophia Elson

Sophia is on the Salesforce Research team, which provides data-driven insights on the technology trends impacting businesses. Connect with her on LinkedIn.

Customer Relationship Management Trends to Watch for in 2020

Customer Journey

Top 5 Customer Relationship Management (CRM) Trends You Need To Know

Sophia Elson

December 29, 2019

Salesforce Research contemplates the future of customer relationship management.

Marketing

The Latest Trends in Marketing Metrics and ROI

Sophia Elson

August 20, 2019

Learn how today’s marketing leaders track metrics and drive return on investment (ROI). Use these tactics to choose key performance indicators (KPI) and increase ROI.

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