Stephen Hammond, Author - Salesforce

My background

Stephen Hammond is the EVP and GM of Marketing Cloud at Salesforce, leading teams to drive innovation for current and future marketing technologies and solutions. He has more than 25 years experience in marketing technology with 20 years in multibillion dollar enterprise software development for real-time digital experience and marketing technologies.

Stephen's latest articles

Agents are going to change marketing channels in a big way. Businesses need to prepare now.

Blog

Your Marketing Channels Are Going to Get Disrupted by AI. Here’s How You Can Prepare.

These three tips will help you rethink your channel marketing strategy

Stephen Hammond

Blog

How to Set Up a Data Foundation for Customer-Driven Relationships and AI Agents

Success today requires a strong cross-department strategy and technology that lets your teams connect with customers on their terms

Stephen Hammond

Marketers piecing together a puzzle

Blog

Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era

Marketing should not be just a single step in your strategy. It needs to be integrated across the customer journey. The result is a truly seamless experience for both your customers and your team.

Stephen Hammond

Illustration on a light green background of two office workers (a woman in a yellow jacket and a man in a suit and red tie) on laptops, with graphics of charts and multimedia around them / marketing innovations

Blog

What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You

Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships

Stephen Hammond

Michael Affronti

Black business woman at the bus stop holding her take out coffee and looking at her smartphone

Blog

4 Ways New Data Cloud Features Help You Personalize Ads

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

Stephen Hammond

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