author title
Industry Advisor, Strategic Enrollment Management, Salesforce
My Background
A 35-year veteran of higher education, Dr. Tom Green’s background and work in strategic enrollment management (SEM) includes work in recruiting and marketing for enrollment, admission policies and processes, financial aid, academic advising, student accounts, and persistence/completion (student success).
College and university leaders, especially senior enrollment management officers, are challenged with complex issues when trying to strategically drive institutional health and student success. Shifting demographics, the need for increased net revenues, online…
