Amanda Miller is a Marketing Consultant with Salesforce Marketing Cloud. She partners closely with her clients and specializes in developing strategic marketing plans that enhance their customers’ experience and drive measurable results. She pushes her clients to challenge their status quo and be best-in-class leaders in their industries. She finds particular joy in helping create order and structure out of complexity. In her seven years at Salesforce, she has worked with organizations from all industries, including FedEx, Best Buy, HSN, Enterprise Holdings, and Ubisoft.
“It takes too long to launch a journey.”
“How do we prioritize the messages we’re sending to our customers?”
“We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.”
I hear questions and comments like these regularly. If you...
Winback, re-engagement. In many conversations, these terms start to sound like the old “po-TAY-to, po-TAH-to” argument. Definitions and uses can vary, but at their essences, these two types of campaigns do differ.
Re-Engagement is, most often, a tactic used to improve email deliverability. When...