Keara Cho is currently Director of Essentials Demand Generation Marketing at Salesforce. She has experience in building marketing engines from the ground up and leading high-performance marketing teams. Keara disrupts how organizations are driving new customer and revenue growth through a rapid experimentation & innovation framework.
Ever build 20 email marketing campaigns to find out only one works?
The key to a successful marketing campaign is segmenting your target audience correctly and being customer-obsessed. But your job is not just to drive people to websites and have them fill out a form to become a lead; it’s to be...
Generating marketing leads can sometimes feel like chasing tennis balls. And if you're part of a small marketing team, you'll want to to avoid running in different directions to chase down those leads, and instead identify the best ways to reach your target audience.
Here are 5 tips that will...
We’re counting down to the biggest cloud conference of the year. If you’ve never attended Dreamforce and haven’t signed up yet, think again! Dreamforce isn’t just for big companies; it’s for anyone who dreams big and wants to take their business to the next level.
So what’s the deal...
Last year I attended my first Dreamforce. Words cannot express what it is like to be at a conference where you feel innovation and exuberance flowing from every corner around you.
I heard inspirational speakers like Marc Benioff and Sir Richard Branson talk about the future of tech, reminding me...
Even the biggest multi-billion dollar conglomerate started off as a small business. After studying some of the most dominant brands, it's clear there was one common denominator that they share when growing their business -- having a clear vision. A clear vision of what you want...
true that selling a pair of colored jeans or a video game is much more
exciting than selling IT infrastructure and industrial machines. But why
can’t we make B2B exciting too? After all, the end buyers of B2B are
humans too. In our marketing department, we believe that B2B ads do not...