You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.
The company’s commercial sales business team faced multiple challenges using their sales data. They needed a single source of truth to bring it all together.
The priorities for the C-suite are changing. Here’s what is most important to company leadership in tumultuous times.
Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.
How do you ensure your product is designed for customers to easily use? Check out our guide to successful product adoption.
Design debt is sneaky and no amount of strategy will completely prevent it. But that’s okay, because waiting for perfection hinders progress.
President Biden’s executive order that “all federal agencies and executive departments [must] move toward a zero trust architecture to strengthen defenses against … cyber threats” means your agency should act now.
Here's how we at Salesforce work on getting our voice and tone right – and five tips for how you can, too.
Companies are investing in data technology, and hiring more C-level data execs, than ever. So why do so many of them say they struggle to be data-driven?
Let’s all get together and ban business jargon, shall we?