Better Customer Data Management for Personalized Customer Engagement
Trailblazers around the globe will be able to use the first enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement. Learn how.
Salesforce's Vision for a Customer Data Platform
Salesforce is building an enterprise-grade Customer Data Platform (CDP) to reinforce the single view of the customer and to make that view available for analysis.