Women’s College Hospital (WCH), Toronto, is normally outpatient only, but the hospital transformed its facility to accommodate patients infected with COVID-19 and opened a COVID-19 Assessment Centre for diagnostic testing.
The pandemic has forced you to meet your customers’ expectations. To do so, you need to find a way to get what looks like a long and complicated digital transformation done now.
With COVID-19 treatment taking priority, elective procedures and services were delayed. Now healthcare providers must reengage and prioritize patients to reschedule the backlog.
COVID-19 put a halt on elective procedures in order to conserve resources and reduce the spread of the virus. Now, medtech organizations must change how they engage, sell to, and support healthcare providers.