Marketing

Customer Data Cloud

How Personalized Marketing Keeps Customers Past the Honeymoon Stage

Kelly Eliyahu

You’ve got to focus on the whole journey — not just the conversion — to keep customers engaged long-term.

Illustration on a grey background of two business people shaking hands through smartphones / personalized marketing

Featured Voices

First-Party Data: How You Can Succeed in a Cookieless World

Gabe Joynt

Third-party cookies are going away. Here’s why first-party data is your best friend in this fast-evolving era.

Illustration of someone holding their smartphone up against a chip reader while making a purchase / marketing trends

Marketing Trends: AI is Here to Stay, But Can Marketers Get it Right?

Ariel Kelman

We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.

Illustration on a green background of a man in a yellow suit pointing at emails / dynamic email content

Personalization

Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Derek Franks

Looking for a better way to personalize your emails and connect with customers? See what dynamic content can do for you.

Photo of a saleswoman and a customer in a boutique clothing store, looking at a tablet / zero copy integration

Customer Data Cloud

Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Martin Kihn

How can a customer data platform complement your data warehouse? By providing instant access to data without a lift-and-shift.

Illustration of a Black Generation Alpha member, scrolling through their phone / Gen Alpha vs. Gen Z

AI Article

How Marketers Can Connect With Generation Alpha

Nick Feldman

They’re global and super tech savvy. But that’s not all. We spoke with two leading researchers about the nuances of connecting with this new generation.

Editors' Picks

1

Email Authentication Just Got More Crucial: Here’s Why

Michael Wright
2

5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Meredith Turner
3

Skill Up: Carve Your Digital Marketing Career Path

Bree Dunscombe

Photo of a man (holding a tablet) and a woman speaking in an office setting. / AI in B2B marketing

B2B Marketing Automation

4 Steps To Get Started With Generative AI in B2B Marketing

Megan Cohn

AI isn’t just for B2C companies. Learn how this technology can improve client relationships and help you grow.

Illustration of three email engagement marketers on a pink background

Content Marketing Article

Need An Email Engagement Boost? Expert Advice From Trailblazers

Michael Wright

The days of "batch and blast" are over. Here's how you can win with personalization and using your data intelligently.

Photo of a cameraman working during a college basketball game / sports marketing

Data

3 Things All Marketers Can Learn From Sports Marketing

Nick Feldman

Pro sports teams are using AI, personalization, and journey optimization to connect with fans and stay ahead of the competition. Here’s what that means for the rest of us.