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Marketing
Marketing
Global Appliances Manufacturer Connects Data To Engage Customers and Build Brand-Loyalty
BSH Home Appliances has 17 brands and 40 facilities spread throughout the world. Here's how they created a platform to unify all that data to improve efficiency in collection and reporting.
Featured Voices
Marketing
84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
Marketing
Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Marketing
AMP for Email Brings a Real Time, Interactive Web Experience To Your Customer’s Inbox
Marketers, rejoice. AMP for Email supports interactive, dynamic emails for booking appointments, online commerce, and real-time updates – all in the body of an email. Here’s how to please your customers in fewer clicks.
Marketing
How To Host Webinars That Spark Audience Engagement and Demand Generation Marketing
Our Global Webinars CoE shares in-depth expertise on how to host effective live webinars to engage customers and prospects – and send qualified leads to Sales.
Marketing
4 Ways To Take Your Digital Experience From Good To Great
Nearly all companies have a digital presence, and many are quite good. But in 2021, good doesn't cut it.
Editors' Picks
Marketing
84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
Lead Generation
How To Do Keyword Research That Drives Traffic To Your Site
Creating a new web page? Check out our 6 tips for beginners on how to do effective keyword research and drive more organic traffic to your site.
Marketing Cloud
How Personalized Data Helps CMOs Drive Marketing Performance
Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?
Marketing
How To Write SEO Content
Our own senior search engine optimization analyst shares her best SEO writing tips to boost your website’s ranking in organic search results.
Marketing
How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers
Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.
Sixth edition of the State of Marketing report: Learn all the ways marketing has changed this year
