Marketing

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.

Featured Voices

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Martin Kihn

This store added personalization to its messaging and experienced a 16% lift in conversion rates on pizza.

Marketing

Can Marketing Automation Help Save Lives? Yes, and Here’s How

Marah Studniski

Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly and frequently modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how the marketing team used B2B marketing automation to help deliver the right message at the right time.

Marketing

4 Common Beliefs About the Future of Advertising – And Why They’re Wrong

Martin Kihn

Martin Kihn is senior vice president, strategy, for Marketing Cloud. In a former life, he was a research vice president at Gartner and he has advised numerous Fortune 500 clients on marketing strategy.…

Marketing

7 Ways To Drive Personalization With the October 2020 Marketing Cloud Release

Adam Blitzer

The latest release includes new data and AI capabilities to support your personalization efforts.

Marketing

4 Common Beliefs About the Future of Advertising – And Why They’re Wrong

Martin Kihn

Editors' Picks

Give Yourself the Gift of More Opened Emails This Holiday Season

Megan Hostetler (Collins)

How To Target the Right Accounts and Other ABM Insights From a CMO

Tracy Eiler

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

Kyle Teague

Marketing

6 CMO Quotes To Motivate Marketers in 2021

Shannon Duffy

Every marketing leader asks, “How can we cut through the noise?” There are so many channels, so much data, and so many events that compete for audience attention – and that’s in a…