How to Adapt Your Marketing for the New Era of Data Analytics
These companies improved their data strategies to create meaningful customer experiences and become more efficient across teams.
Marketing
Featured Voices
Frustrated by Personalization Challenges? 4 Ways to Improve Your Customer Experience
We’ve heard from marketing leaders about their biggest personalization challenges. Here’s how to overcome these hurdles and connect with your customers.
3 New Ways Marketing Cloud Helps You Succeed With AI
Learn how our new AI innovations can help you become more efficient while activating your customer data for marketing campaigns.
5 Things You Can Learn From the Ultimate Marketer, Taylor Swift
Having trouble connecting with your customers? Shake It Off and build these Taylor-made strategies into your marketing.
3 Steps for a Winning Digital Engagement Strategy
The customer experience is at the heart of brand loyalty today. Learn how to create digital experiences that will attract and keep customers engaged for the long haul.
Ghosted by Customers? Here’s How You Can Win Them Back
Not seeing results when you’re trying to build customer relationships? It’s probably time to update your customer engagement strategy — here’s how.
Editors' Picks
9 Ways AI Can Save Marketers Time, Money — and Grief
AI can be your helpful digital assistant, handling time-consuming, tedious tasks so you can focus on creating campaigns that win.
3 Things Marketers Can Do Faster With Generative AI
Generative AI is transforming marketing, helping marketers be more efficient. Here’s how this technology can help you focus on innovation instead of getting bogged down with repetitive tasks.
Customers Don’t Want Spam for the Holidays — 4 Tips to Get Your Emails Opened
Before you build your holiday campaigns for peak email sending season, start here to ensure your messages get to your customers’ inboxes.
4 Marketing Principles That Will Keep Customers Coming Back
With AI becoming more common in marketing campaigns, here’s how you can make sure you’re not losing the human element that customers want.
What Does ‘Real-Time Marketing’ Really Mean?
Marketers know it’s important to reach customers in “real time.” It’s time to define what that really means.
Eighth edition of the State of Marketing report: See the trends facing marketing’s from-anywhere future
