Marketing

The All-Digital Customer Has Arrived — Is Your Business Ready?

What does it look like to market, sell, and engage your audience from anywhere? Our latest customer stories featuring Sonos, e.l.f. Cosmetics, and Spalding show how to get more from digital.

Featured Voices

Chris Jacob

Sr. Director, Product Marketing

Veda Kumarjiguda

Sr. Manager, Product Marketing

Martin Kihn

SVP, Product Strategy, Marketing Cloud

Marketing

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

Kyle Teague

How do you market to fans when there are no fans in the stands? That sounds like Dr. Seuss, but it’s the challenge that the NBA faced this summer.

Marketing

How To Target the Right Accounts and Other ABM Insights From a CMO

Tracy Eiler

Can you tell if your ABM strategy’s working? Here are three tips to point you in the right direction.

Marketing

AI Is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd

Artificial intelligence has real power to help people make the world run better. That’s more important than ever in a crisis.

Marketing

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Kaleem McGill

A “hiring freeze” shouldn't imply hitting the pause button on all things related to recruiting.

Marketing

How Lookalike Modeling Can Help You Market To the Right Customers

Chris Jacob

Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.

Editors' Picks

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Mike Kostow

6 Ways the New Marketing Cloud Release Can Help You up Your Game

Adam Blitzer

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Guilda Hilaire

Marketing

Demystifying the Future of Customer Data and CDPs

Martin Kihn

Your guide to customer data platforms (CDPs) and how they’ll impact the future of marketing.

Manequin hands playing tug of war with a phone

Marketing

Data- or Creative-First Digital Experiences? The Secret to Max Returns

Shannon Duffy

Make data and business process the foundations of customer interactions to deliver the best digital experiences.

Marketing

4 Advertising Strategies That Work in a Downturn

Martin Kihn

Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.