We asked our Marketing Trailblazer community to write about lessons they’ve learned over the years. We hope they inspire you, too!
As more companies shift from the ad-driven model to subscriptions, finding ways to not only attract but keep subscribers will be key to success. The data you already have can help.
As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.
We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.
Economic downturns often wreak havoc on marketing departments, but with some planning and flexibility, your company can be ready to take on what comes next.
Email marketing continues to change, but the core principles have remained the same: Give your customers something of value, and they’ll return the favor.
Set your sights for the stars: It’s time to tell the world about your new innovation and the impact it will have. Here’s how to do that well.
Messaging and positioning work together and should be the North Star for any product launch. If done well, they will set you apart from the competition.
A great event will generate a lasting impact that will build customer loyalty and help close new deals.
Explore the all-in-one pathway designed for marketers to learn in-demand skills, connect with experts, and build their marketing careers.
The customer data platform has become a keystone of business transformation. Here’s how it can manage data and align marketing across the company.