We turned to the Marketing Cloud customer data platform, powered by Genie, to build a unified customer profile for Salesforce. Here are five videos showing what we learned along the way.
Holiday shopping has become a year-round affair. Here's how marketers need to adapt.
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.
Use these five tips to plan and execute demos that help your audience fully understand your product vision and capabilities.
Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.
Saying what we do is not enough. Our marketing needs to also say why we do it and what we stand for.
What’s led to the path they’re on now and — even more importantly — how to keep moving forward.
Collecting data ethically means gathering enough customer information to glean insight – but not so much that it raises privacy concerns. How do you know how much data is too much?
You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.
Here’s how to use data to drive engagement and loyalty in a tough economy.
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