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Marketing
Marketing
Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
Featured Voices
Marketing
The Modern Marketer Needs To Be a Data Security Pro, Too
Our marketing security expert explains how data plays a key role in protecting your customers' information.
Marketing
One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
Marketing
PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
Marketing
Why Your Customer Loyalty Program Isn’t Profitable – and How To Fix It
Customer loyalty programs require a complete view of customer data to create true loyalty value.
Marketing
How the Retail Game in Sports Jerseys Mastered Customer Personalization
Online sports apparel retailer Fanatics knows they need to know who their customer is rooting for, and that the right data is essential for the win.
Editors' Picks
Marketing
3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
Marketing
How the Employee Experience (EX) Drives Lamborghini’s Success
The luxury automobile maker recently celebrated its highest month of production ever. They attribute their customer growth and satisfaction to employees who love what they do.
Marketing
Responsible AI in Marketing: Embedding Ethics by Design
Being open and clear about how you developed AI models and giving customers control over their data are two ways to embed ethics in your marketing automation.
Marketing
One for All, All for One: A Manifesto for Brands To Usher in a New Era of Interdependence
We now have a unique opportunity to break away from the old me-first ways of thinking, doing, and being.
Marketing
How to Make an Emergency Customer Communications Plan
These five tips will help your business activate and connect with customers, employees, and community during a crisis.
Sixth edition of the State of Marketing report: Learn all the ways marketing has changed this year
