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Marketing
Digital Transformation
Salesforce Conference Connects Marketers, Commerce and Digital Pros With In-Person and Digital Experiences
We've reimagined Connections, finding new ways to bring the learning, networking, inspiration (and fun!) to you, wherever you are.
Featured Voices
Marketing
How Unified Data Is Driving Today’s Digital Transformations
Get ready to unify your data, optimize your campaigns, and create the personalized experiences your customers want.
Marketing
How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
Marketing
How the Bank of Georgia Uses Data-Driven Marketing To Boost Engagement
How do you win the loyalty of two million customers in the country of Georgia? Well-honed personalized messaging that adds value. The bank’s Chief Marketing Office explains.
Marketing
How Unified Data Is Driving Today’s Digital Transformations
Get ready to unify your data, optimize your campaigns, and create the personalized experiences your customers want.
Marketing
How the Indiana Pacers Scored With Real-Time Marketing and Customer Engagement
Pacers Sports & Entertainment transformed its digital marketing to get more personal with basketball fans using real-time, cross-channel messaging.
Editors' Picks
Digital Transformation
Salesforce Conference Connects Marketers, Commerce and Digital Pros With In-Person and Digital Experiences
We've reimagined Connections, finding new ways to bring the learning, networking, inspiration (and fun!) to you, wherever you are.
Customer Engagement
Fix These 3 Marketing Problems With a Customer Data Platform
This pizza shop added personalization to its messaging and experienced a 16% lift in conversion rates. Here’s how they did it.
Commerce
Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront
Alert them, convert them, and keep giving your business customers the positive purchasing experience they expect. Learn how to attract new clients and guide existing customers toward the B2B digital storefront of your customers’ dreams.
Account-Based Marketing
“Before We Implemented Our ABM Strategy, All of Us Worked in Our Own Lanes”
Valpak's Director of Marketing Strategy and Operations discusses how the company uses account-based marketing to gain a full account view, bring internal teams together, and personalize messaging for prospects.
Marketing
What Has the $8 Billion Home Furniture Business Booming? A Focus on Buyer Intent
Furniture retailer Ethan Allen’s CMO shares how they create bespoke customer experiences that anticipate a customer’s needs – and how you can create them, too.
Sixth edition of the State of Marketing report: Learn all the ways marketing has changed this year
