Communicating with students, staff, and alumni is a daily task for many at higher education institutions. It happens via multiple channels—email, text messaging, social media, and, in the case of advancement communications, even…
Many content consumers are spooked by how content recommendations can seem invasive. But the flip side, when done correctly, is you get the content you need so you can make decisions faster.
Check out new data-driven marketing strategies for personalization and measurement as browsers phase out the third-party cookie.
The new updates make it easier to customize how you track and measure first-party data and help you optimize cross-channel personalization.
The collaboration hub and marketing command center is a powerful tool to cultivate community in your company and beyond. Here’s how to do it the right way.
It’s crucial for organizations to think ahead during a crisis. Thought leader Marc Mathieu spells out how thoughtful planning and preparation can poise brands for success.
Billions of mobile apps are downloaded each year. One-quarter of them are accessed only once. How do you stand out from the pack and keep mobile users engaged?
Digital channels are driving more revenue, customers want more transparency, and jobs are becoming more tech-driven.
