Marketing

On this episode of the Marketing Cloudcast, we sat down with two-time Chief Marketing Officer, Jenny Williams to get her insights on how marketers can build their careers and manage agile teams.

Learn how Conagra evolved business engagement and reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything.

Here are three things to pay attention to this year to help healthcare marketers plan for the next open enrollment campaign.

We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.

Use a marketing stack to assemble the building blocks of architecture, data strategy, contact strategy, content strategy, and design system to become a customer-centric company.

Here are the five key steps that will help marketers transform the way they plan customer journeys.

Land O’Lakes had to evolve their marketing technology and, in turn, the story they told to the world. They did this via the magic of data and intelligent analysis.

Businesses have access to more data than ever before, but are searching for ways to make sense of it all. Here's how AI can help marketers create and act upon a single view of the customer.

Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.

Any successful modern content marketing powerhouse must begin with a robust strategy that leverages the power and potential of AI. Here's how to build one.