Video is easier than ever to create and it’s one of the best ways to humanize your company. It takes a person to record and a person to watch, and when you receive a personalized video in your inbox, it activates curiosity.
To drive growth across the whole organization it is imperative for sales and marketing teams to align. We chatted with sales veteran Ed McDonnell about working across sales and marketing.
According to Salesforce’s State of the Connected Customer two-thirds of customers will pay more for a great experience. Here are four tactics to develop some.
Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.
Trailhead will launch a 100% developer-focused Marketing Cloud certification at TrailheaDX this May. And, here are five reasons to get certified!
How can insurers create better customer experiences for their members? Find out how Blue Cross Blue Shield of Michigan is enhancing and personalizing customer touchpoints.
Springtime has taught me a lot about marketing data, sales promotions, and geo-targeting — read on to see what it might teach you!
Today, we’re launching Pardot Business Units to provide regional teams and sub-brands the tools they need to reach their own segmented audiences. Learn more about how these new features further expand our enterprise-grade marketing automation and personalization) solution.
