Advertising Measurement Best Practices for B2B
Data is transforming how marketers measure the success of digital advertising campaigns. Here are some best practices to boost your campaign tracking.
No CRM? 3 Places Your Sales Team Feels the Pain
A close look at your sales processes might reveal the pain your sales team goes through.
Need-to-Know Marketing Statistics for 2019
Are you up to date on the latest marketing statistics and trends? Discover how marketing is changing to adopt artificial intelligence, master data management, and more.
Using LinkedIn and Salesforce to Supercharge Your B2B Advertising and Lead Generation Efforts
LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. Here are a few takeaways to get you started.
5 Strategies To Help Your Salesforce Adoption Succeed
Here are five tried-and-true rules for making your Salesforce adoption a success.
How to Grow Your Business Using Sales Cloud
RL Solutions has used the Salesforce platform to increase visibility across departments, make their data actionable, and in turn, quadrupled growth in seven years.
New Year, New Business Resolutions: 10 Salesforce Leaders Share Predictions for 2019
New year, new resolutions, new technologies! We talked with our product leaders, marketers and visionaries to predict what the future holds for CRM and beyond.
5 Emerging Trends That Will Shape the Future of Sales
Get the latest insight on the five emerging trends that will shape the future of sales. This information comes as the result of close work with customers and their sales organizations, conducting primary research across industries and regions, having conversations with analyst firms and thought leaders, and working with our own sales team. Make sure to see the slide deck with a full set of emergent trends.
Salesforce Billing Streamlines the Revenue Lifecycle
See what's new with the launch of Salesforce Billing — it extends Salesforce CPQ to streamline the entire quote-to-cash process. This means customers can adapt to changes in business models, automate customer lifecycles, and make smarter decisions. This post outlines the new product capabilities and provides a link to the CPQ + Billing Keynote at Dreamforce.
Understand Your Customers Better With an Industry Segmentation Strategy
Salesforce's Senior Vice President of Industries, Neeracha Taychakhoonavudh, discusses how to understand customers better with an industry segmentation strategy.