The Commerce Crew: The Community for Commerce Professionals

Welcome, Commerce Crew.

Together, we’re building the most knowledgeable, visionary community for commerce professionals. Check this space often for insights, opportunities, and innovation.

The Commerce Crew is made up of developers, marketers, entrepreneurs, and many other commerce professionals pursuing excellence and career growth for themselves and others in the community.

Pablo Gallaga •Director, Content Strategy, Commerce Cloud

A shopper is looking at their smartphone and considering whether to make a purchase using a QR code: the future of commerce

To plan for 2025, leaders will prioritize unified commerce and thoughtful implementations of AI.

Lauren Wallace •Editorial Lead, Commerce Cloud

Community Voices

How To Create an Online Store (In 7 Steps or Less)

2 authors
The Way We Search for Products Is Changing. Here’s How to Keep Up

Nicholas Teodori •Director of Product Management, Commerce Cloud
Ecommerce Site Search Best Practices

2 authors

Join the Community

Read • 6 min

How Do B2B Sales Teams Win with Digital Commerce
13 min

What Is Conversational Commerce? AI Has Entered the Chat
Watch • 7 min

What Is Commerce Cloud? | Salesforce Explained

Explore commerce topics

Build your expertise in these key areas.

Ecommerce

B2B Commerce

Artificial Intelligence

Be a part of the Commerce Crew.

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The Latest

Transforming your commerce business with Agentforce just became easier.

Illustration showing a small business team setting up an ecommerce site

If your SMB is thinking big growth, analyze this data to attract and retain the right customers and make them happy with every click.

Convenient. Personalized. Intuitive. Simple. That’s what customers expect out of ecommerce experiences. When shoppers land on your site, they want to find what they’re looking for quickly (or enjoy the browsing experience if…

Illustration depicting charts and graphs that show differences between B2B and B2C commerce

Understand the major differences between B2B and B2C ecommerce, and learn successful strategies to enhance the buyer experience.

Download Now

Gartner® named Salesforce a Leader — nine years running.

The 2024 Gartner® Magic Quadrant™ for Digital Commerce is here. See why we were recognized for our Completeness of Vision.

Read the Report

Learn new commerce skills for free on Trailhead.

Follow guided learning paths and get hands-on learning to advance your commerce career.

Module

Salesforce D2C Commerce for Developers

Use predefined flows and unmanaged packages to customize your D2C Commerce store.

Start Learning

Module

Build Your Salesforce B2C Commerce Consulting Practice

Build a successful consulting practice with B2C Commerce implementation projects.

Start Learning

Module

Salesforce B2B Commerce Storefront Experience

Enhance your storefront experience with promotions, product details, and localization.

Start Learning

Explore More

Get free expert-backed commerce resources.

Explore reports, guides, articles, and more to boost your knowledge and hone your skills.

Insights from 2,700 Commerce Leaders and 1 Billion Consumers and Business Buyers

Learn how to prepare your ecommerce site for peak shopping and avoid pitfalls with this month-by-month guide.

How to unify data from across your business and turn insights into action

Learn about omni-channel and how these commerce strategies can create seamless customer experiences and integrated retail solutions.

Commerce Webinars

Watch on demand or register for upcoming webinars

Webinars Schedule

Jan. 9, 2025

Insights Revealed: Learn Why Customers Switch to Commerce Cloud

Jan. 28, 2025

Inside the 2024 Holiday Shopping & AI Trends That Will Impact Digital Commerce in 2025

Feb. 18, 2025

Unify and Personalize Customer Experiences: Commerce Cloud Product Roadmap

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Welcome, Commerce Crew.

What Is the Commerce Crew?