Research and Reports

Unlock, Analyze, and Act on Your Data.

The path to AI success begins and ends with quality data.

Turn proactive service into revenue, speed problem resolution, and work more efficiently.

Power proactive service with activated data from any source and turn every interaction into a revenue opportunity.

When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.

Together with Forrester, we surveyed 773 global business leaders to find out how they succeed with AI for CRM.

We surveyed 14,300 consumers and business buyers worldwide to discover the trends shaping the future of customer engagement.

Learn why Gartner named Salesforce a Leader.

We surveyed 1,500 global decision makers to surface the trends and challenges shaping the consumer goods industry.

We surveyed 2,400 shoppers and 1,125 retail leaders to learn about consumer shopping trends.