Across industries and around the world, customers are transforming their businesses with Agentforce — and we’re here to celebrate them. Join us at the Customer Success Dreamforce Keynote, where we’ll honor this year’s award-winning customers and share their incredible stories of innovation and impact.
Tune in on Thursday, October 16th:
- In-person at Dreamforce, Moscone South, Keynote – Hall B at 1:30PM PT
- Or watch online at 4:20PM PT
At Salesforce, we’re incredibly proud to celebrate the innovation and impact our customers are achieving with Agentforce. The Customer Success Awards* showcase the remarkable achievements of three of our best-in-class Agentforce customers, whose stories will take center stage during our keynote — and they’ll share their best tips for becoming an agentic enterprise.
Hear from our winners
Asymbl is both a Salesforce customer and a consulting and technology partner that reimagined hiring and onboarding using a combination of Agentforce, Slack, Sales Cloud, Data Cloud, and Asymbl’s Recruiter Suite solution available through the AppExchange.
Their top tips for success:
- Tip 1 – Make AI agents part of the team: Use Agentforce to handle administrative tasks, freeing your people to focus on the human side of hiring – like interviews and mentorship.
- Tip 2 – Turn competition into a roadmap: Friendly competitions can reveal what motivates teams and inspire new ideas for becoming an agentic enterprise.
- Tip 3 – Make Slack your workflow hub: Integrate AI agents into Slack to automate approvals and streamline workflows where collaboration already happens.
- Tip 4 – Build expertise (and partnerships): Use Trailhead, Agentblazer Status, and certifications to build confidence in maintaining your solution – and lean on experts and partners to scale effectively.
Engine, a global travel platform, used Agentforce, Data Cloud, and Service Cloud to scale customer service while improving experience and reducing support time.
Their top tips for success:
- Tip 1 – Tap Salesforce experts to accelerate launch: Engage Forward Deployed Engineers, Professional Services or partners for proven implementation patterns – then ransition ownership to a dedicated internal Admin.
- Tip 2 – Channel ruthless prioritization: Start with one high-impact use case and build a minimum viable agent (MVA) that solves it exceptionally well.
- Tip 3 – Think modular, not monolithic: Keep agents management, with 3-4 topics and related actions for reliability and agility.
- Tip 4 – Observe and fine-tune: Continuously monitor and adjust your agents’ performance using feedback and CSAT scores.
Want more tips from Engine? Tune in to Measuring AI’s Impact: 5 Tips to Prove Business Value, a webinar with Engine’s SVP of Operations, Mollie Bodensteiner.
Read on to learn more about the Salesforce Customer Success Awards program and the nomination criteria.
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What are the Salesforce Customer Success Awards?
This year the focus is on celebrating customers who have demonstrated outstanding Agentforce success. The awards recognize customers’ innovative use of Salesforce technology to achieve their business goals.
Who was eligible to participate?
In order to be nominated, you had to meet the following criteria:
- Be a current Salesforce customer
- Be live on Agentforce with an active agent or multiple agents
- Engage with Customer Success resources and offerings (ex: Trailhead, Premier or Signature Success Plan, Salesforce Professional Services, etc.)
- Demonstrate measurable business impact and results
How were nominations evaluated?
Nominations were judged based on three key criteria that showcase outstanding customer success:
- Compelling Business Challenge: How significant and urgent was the problem you set out to solve?
- Innovative Use of Multi-Cloud Solutions: How creatively did you leverage Agentforce and the broader Salesforce platform to deliver a unique solution?
- Customer ROI and Measurable Impact: What tangible results, success metrics, or clear indicators demonstrate your business impact?
Here is the full scoring criteria that was used to evaluate each nomination.
Stay tuned for the next Salesforce Customer Success Awards! Sign up here to be the first to get notified when the 2026 nominations process opens.
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*ELIGIBILITY: The Contest is open to (i) individual legal residents of the 50 United States (including the District of Columbia), Argentina, Australia, Belgium, Canada (excluding Quebec), Croatia, Cyprus, France, Germany, Hungary, India, Ireland, Japan, Latvia, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Spain, South Africa, Ukraine, and the United Kingdom
