At Salesforce, we’re incredibly proud to celebrate the innovation and impact our customers are achieving with Agentforce. The Customer Success Awards* will showcase the remarkable achievements of three of our best-in-class Agentforce customers, whose stories will take center stage during our keynote. We anticipate the strongest submissions will have measurable outcomes, multi-cloud solutions, multiple agents in production, Agentblazer Champions or Innovators in their organization, and support from Salesforce Professional Services, Success Plans & Partners. It’s a privilege to recognize the creativity, leadership, and real business transformation happening every day. We can’t wait to see the inspiring stories you’ll share.
The nomination process opens on March 5, 2025 and closes August 15, 2025 with the finalists being announced at Dreamforce 2025➚. Read on to learn about the Salesforce Customer Success Awards program, the nomination criteria, and how to submit a nomination.
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What are the Salesforce Customer Success Awards?
This year the focus is on celebrating customers who have demonstrated outstanding Agentforce success. The awards recognize customers’ innovative use of Salesforce technology to achieve their business goals.
Who is eligible to participate?
In order to be nominated, you need to meet the following criteria:
- Be a current Salesforce customer
- Be live on Agentforce with an active agent or multiple agents
- Engage with Customer Success resources and offerings (ex: Trailhead, Premier or Signature Success Plan, Salesforce Professional Services, etc.)
- Demonstrate measurable business impact and results
How will nominations be evaluated?
Nominations will be judged based on three key criteria that showcase outstanding customer success:
- Compelling Business Challenge: How significant and urgent was the problem you set out to solve?
- Innovative Use of Multi-Cloud Solutions: How creatively did you leverage Agentforce and the broader Salesforce platform to deliver a unique solution?
- Customer ROI and Measurable Impact: What tangible results, success metrics, or clear indicators demonstrate your business impact?
Here is the full scoring criteria that will be used to evaluate each nomination.

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How to submit a Customer Success Award nomination
Reach out to your Salesforce account team today to share your story and they will submit a nomination on your company’s behalf.
Nominations are open March 5 – August 15, 2025.
*ELIGIBILITY: The Contest is open to (i) individual legal residents of the 50 United States (including the District of Columbia), Argentina, Australia, Belgium, Canada (excluding Quebec), Croatia, Cyprus, France, Germany, Hungary, India, Ireland, Japan, Latvia, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Spain, South Africa, Ukraine, and the United Kingdom