Data 360 for ISVs is GA: Everything You Need to Know

The quality of your AI solution is determined by a single, foundational currency: data. Data is the fuel and the structure for your entire application, and its strength dictates the quality, trust, and accountability of the final AI product. It is a fundamental truth that trusted data is the new AI currency.

The problem? This essential requirement is being undermined by the complex, costly reality of fragmented data sources scattered across multiple systems. This fragmentation slows progress, leading to fragile AI models and forcing complex, multi-year, DIY data integration projects—the very definition of high-risk, fragile infrastructure. The technical hurdle of data fragmentation, coupled with the commercial friction of disjointed sales cycles, creates a massive gap. 

​​Data 360 closes that gap, eliminating the complex, multi-year data integration projects and replacing them with a simplified, single-contract business model for faster time-to-market and immediate revenue capture. Built on the Agentforce 360 Platform, and now generally available, it provides the essential, real-time data foundation required to launch powerful, grounded AI solutions.

Skip the painful rebuild effort and the ‘DIY’ data infrastructure. Instead, you build your workflows, proprietary data models, and customer logic on a single source of truth, freeing you to focus 100% on product innovation, not complex integration.

For the first time, Salesforce ISVs can build, package, and monetize their own full-stack agentic solutions with Agentforce and Data 360 with a consumption-based commercial model. These two products are fundamentally interlinked to power your new solutions: Data 360 provides the intelligent foundation for customer data, while Agentforce delivers the AI layer for proactive, automated engagement. This powerful combination gives you the transformative ability to architect and sell an integrated AI-native business, delivering instant access to enterprise credibility, a consumption-based revenue engine, and accelerated time to market. 

This is the fastest path to securing a significant, market-leading advantage across three crucial areas: Commercial Acceleration, Product Innovation, and Strategic Trust.

1. Commercial & Sales Acceleration: Control Your Destiny

The core promise is control, but complexity kills deals. Data 360 integration fundamentally rewrites your sales playbook to be faster, simpler, and more profitable, ensuring you control your destiny from deal inception to revenue capture. 

• Frictionless Deal Closure: Now you can sell Data 360 licenses alongside your product, simplifying the sales cycle and allowing you to own the entire commercial relationship. 
• Immediate Revenue Capture: Start capturing new, immediate revenue by reselling Data 360 credits directly within your existing contracts. You are bundling a critical, high-value data service, which automatically increases your ACV and expands your transaction margin.
• Expanded Market Reach: Embedded licenses let you target companies outside the existing Salesforce ecosystem, accessing entirely new vertical, geographical, and enterprise markets previously unavailable.

2. Product & Innovation Advantage: Build Smarter, Not Harder

Your customers demand Generative AI, yet they are worried about inaccurate, hallucinating, or unsecured data. Data 360 turns this customer fear into confidence, giving your team the engine to build smarter and make your solution the foundation of Trusted AI.

• The Connective Tissue: Data 360 acts as the central mechanism and “connective tissue” in the enterprise, unifying and harmonizing data from all critical sources, both internal and external. This includes structured data (such as ERP systems, CRM platforms and web logs) and unstructured data (like customer service transcripts, emails, knowledge bases and external market feeds). This unified, semantic understanding is crucial for making your solutions smarter and trustworthy, ensuring they are always grounded in a complete view of the business. 
• Native Unification and Real-time Power: Data 360 provides native capabilities for data cleaning and real-time querying. This eliminates the need to build and maintain complex, custom data pipelines, allowing your development team to focus 100% on core product innovation. You can connect, stream, or virtualize data with flexibility.
• Zero-Copy Architecture & Federation:  Deep integration with major data leaders like Snowflake, Databricks, Google BigQuery, and AWS allows you to connect to and use massive customer datasets via data federation. This Zero-Copy model drastically reduces data management complexity, storage costs, and security risk, a core customer priority, as customers are not forced to migrate data.

• Custom IP & Market Moat: Define your proprietary data models as Data Model Objects (DMOs) and unify them with the customer’s live data. This combination of your specialized logic with the customer’s massive data pool creates unique solutions that competitors cannot easily replicate.

3. Strategic & Customer Trust: Become Indispensable

The immediate commercial and technical benefits translate directly into the most crucial long-term outcome: lasting customer trust. By solving complex data challenges, you become the indispensable partner who owns the customer relationship.

• Product Differentiation through Transparency: Features like AI Audit and Feedback (including toxicity/safety scores and full transcripts) are enabled by Data 360. This ability to make your AI solution transparent and auditable is a massive differentiator that builds immediate customer trust and accountability.
• Solving Complex Data Challenges: You gain the ability to tackle true multi-system data challenges—for example, unifying CRM data with HR, ERP, or web telemetry—to deliver a single, accurate view of the customer or employee. This level of data authority makes your solution essential to the enterprise, especially for delivering predefined industry data connections.

• Future-Proofing the Roadmap: By building on Data 360, you ensure your application is natively aligned with the Salesforce ecosystem’s future growth, particularly around major AI innovations (like our next-generation Generative AI features). You are automatically ready for the next wave of innovation.

Clean, reliable data is the foundation for everything in AI, and Data 360 powers it all. For our platform partners, Data 360 is the clear path to accelerated revenue, unparalleled product innovation, and lasting customer trust. It shifts your partnership from selling a feature to delivering a foundational, market-leading data platform—which is the prerequisite for all trusted AI today.

Resources:

• Learn more about the Channel Order Application
• Learn how Litify cracked the code with Agentforce using an OEM commercial model
• Read how agentic AI is driving a new economy
• Read the AgentExchange announcement and check out AgentExchange
• Explore the $6T digital labor opportunity driven by agentic AI

Dive into Preparation for Data 360 Credit Consumption Estimate