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Everything You Need to Know About Dreamforce ‘19

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Here's all the logistical, and practical information you'll want to know before heading to Dreamforce '19 in San Francisco.

We’re ready for four days of innovation, growth, learning, equality, giving back, and plain ol’ fun — and hope you are too. On November 19, Dreamforce ‘19 will kick off at the Moscone Convention Center in downtown San Francisco, CA.

With over 170,000 registered attendees, 2,700 sessions, 65 keynotes, countless volunteer events, parties, meditations, dancing mascots, and one of the most famous bands on the planet performing — there is a lot happening next week.

Consider this your one-stop-shop for everything you need to know heading into Dreamforce ‘19 — including preparing for your trip, navigating the campus, participating online, and other handy tips for a stand-out Dreamforce experience.

So, download your Salesforce Events app (on App Store or Google Play), read through this blog post, and let’s go!

First things first … the agenda

Apart from seeing all our headliner speakers, Dreamforce ‘19 has lots to offer each day. Before you head to San Francisco, make sure to create a personalized schedule with Agenda Builder.

And if you need help filling your days with relevant sessions and experiences, we’ve got you covered with recommendations for sales, marketing, service, commerce, IT, and small business leaders. You can find more recommendations by business function, role, and theme here.

Campus map

New to the Salesforce Events app this year are interactive maps to help navigate the campus easily. There’s a lot going on each day of Dreamforce, so the new map functionality lets you search locations, sessions, activities, and more. You can also zoom in to each floor or level within every venue to see how to get there and to pinpoint the exhibit or session you’re looking for once there.

Here are some especially interesting experiences that should make your “must-see” list this year:

  • Trailblazer Theater

    In the heart of the Dreamforce Campground will be our first-ever Trailblazer Theater, a live experience happening all week to spotlight inspiring Trailblazers and their stories. Through presentations and short videos, these Trailblazers will share how they’re transforming their careers, companies, and industries. You will walk away with actionable tips and tricks to use in your everyday work.

    Customer 360 Experience

    Also new in the Campground is the Customer 360 Experience, an immersive area dedicated to bringing companies and customers together. Customer 360 is the breadth of Salesforce technology that unites all your departments around a single, shared view of the customer. Attendees will hear how major brands break down silos in their organizations and get a chance to build their own Customer 360 solution tailored to their role and business priority.

    Equality Summit

    One of our favorites, the Equality Summit is a half-day of programming from today’s most influential equality Trailblazers. Join us for panel discussions on gender equality and representation in business, as well as an inspiring talk with US. women’s soccer team captain and recent 2019 Glamour Women of the Year Award winner Megan Rapinoe about equal pay.


    This year, Tableau is coming to Dreamforce ‘19 in full force. Get to know how their leading analytics platform helps our customers unlock the power of their data at a number of sessions or at the Tableau Lodge, located at the Elan Venue across the street from Moscone West.

    Trailhead Academy

    Located at the Hilton Union Square, the Trailhead Academy is where you soak up the atmosphere of learning that Dreamforce offers. Learn in-demand skills with Salesforce experts, earn resume-worthy credentials to supercharge your career, and connect to opportunities with other Trailblazers.

Participate online with social

This year we expect over 200,000 mentions of Dreamforce across our social media channels (that’s a lot!), to keep up on the real-time updates while you’re onsite at Dreamforce or to follow along from home, make note of the following.

Ensure you’re part of the Dreamforce conversation by following @Salesforce (IG: @salesforce) and @Dreamforce (IG: @dreamforce) on Twitter and Instagram. Also, use and follow these hashtags to keep up-to-date with what’s happening on campus:

  • Follow the action with #DF19
  • Use #DFHelp if you need help on-site
  • Follow #SDGforce to keep up with all things Sustainable Development Goals
  • Support all elements of equality at Dreamforce with #EqualityforAll
  • Connect with all the awesome Salesforce admins at #AwesomeAdmin

Watch this video for three more helpful social tips:

Watch on-the-go with Salesforce Live

You can also catch all the Dreamforce action with Salesforce Live. On desktop and mobile, Salesforce Live will bring more of the conference to you than ever before with a live stream and recorded videos of sessions and keynotes. You can also join the conversation on social media using the hashtag #SalesforceLIVE.

To get a head start, you can register for the live broadcast here.

Learn with the Salesforce Blog

The Salesforce Blog is your destination for live Dreamforce coverage. We’ll cover the most interesting trends and insights coming out of the event that will help you do your job better. You can find everything in one place on the blog, or subscribe to our newsletter to get articles sent straight to your inbox.

Salesforce Newsroom

The Salesforce Newsroom plays host to our daily Dreamforce Reporter live blog, which compiles the best quotes and photos from the most noteworthy sessions. You’ll also find behind-the-scenes feature stories on the event and some of our key news announcements — like “How Dreamforce Gets Made,” packed with never-before-seen photos and anecdotes about how the whole company comes together to make Dreamforce happen.

Handy tips

Where to pick up your badge

Full Conference pass holders can pick up their badges in any of two campus locations during the following hours (all times in PST).

Moscone West:

Monday, November 18: noon–10 p.m.

Tuesday, November 19: 6:30 a.m.–7 p.m.

Wednesday, November 20: 7 a.m.–6 p.m.

Thursday, November 21: 7:30 a.m.–6 p.m.

Friday, November 22: 8 a.m.–3 p.m.

Hilton Union Square:

Monday, November 18: 2–10 p.m.

Tuesday, November 19: 6:30 a.m.–7 p.m.

Please note that the conference officially begins at 8 a.m. on Tuesday, November 19 so plan your arrival accordingly.

Got a Free Expo+ pass? Pick up your badge at the Moscone West Lobby during the following times to gain access to the last two days of the conference:

Thursday, November 21: noon–6 p.m.

Friday, November 22: 8 a.m.–3 p.m.


For those staying at a preferred Dreamforce hotel (i.e. those within the room block offered at registration), transportation will be provided by Salesforce to and from Moscone, conference venues, and hotels during Dreamforce. You can find more details in the Events app.

Otherwise, to keep your environmental footprint low during the conference, we encourage attendees to take advantage of low-carbon transportation options like walking, biking, carpooling or public transit like Muni or BART.

Coat and bag check

Coat and bag check is provided all day in the Moscone North, South, and West lobbies. Exact hours of operation can be found in the Events app.

Lost and found

And in case you lose anything, Lost and Found is located in Moscone South, Esplanade level.


Take home a piece of the Dreamforce National Park! Located just outside the Campground in Moscone South, the Dreamstore is open during the following times (all in PST):

Tuesday, November 19: 9 a.m.–7 p.m.

Wednesday, November 20: 9 a.m.–5 p.m.

Thursday, November 21: 10 a.m.–5 p.m.

Friday, November 22: 10 a.m.–3 p.m.

Parents room

There will be a dedicated parent’s rooms in various locations across our campus. The rooms will be clearly labeled and will provide privacy for nursing parents at the following locations and times. For Mamava pods in Moscone West and South, download the Mamava app to reserve.

There are seven parent’s rooms located across the Dreamforce campus:

  • Moscone South, Mamava Pod, Lower Mezzanine, near room 50
  • Moscone West, Mamava Pod, Level 2 in rear, near room 2024
  • InterContinental Hotel, Golden Gate Room
  • Marriott Marquis Hotel, Foothill D
  • Hilton Union Square Hotel, Union Square 1
  • Westin St. Francis, Derby Room

Hours of operation (PST):

  • Tuesday, November 19, 8 a.m.–6 p.m.
  • Wednesday, November 20, 8 a.m.–6 p.m.
  • Thursday, November 21, 8 a.m.–6 p.m.
  • Friday, November 22, 8 a.m.–2 p.m.

All-gender restrooms

All-gender restrooms are available in the following locations:

  • Moscone West, Level 2 (next to room 2024)
  • Moscone South, Halls ABC, end of aisle 1400
  • Marriott Marquis, Golden Gate Level
  • Westin St. Francis, Mezz Level
  • Hilton Union Square, by Continental Ballrooms (2nd floor)


Volunteers holding signs with the accessibility icons will be onsite and able to assist with any requests. Event staff will also be able to answer accessibility questions and can direct you to an Abilityforce volunteer.

First Aid

First aid locations are across the Dreamforce campus in the following locations and times:

Moscone North – Lower Lobby, near Hall F

Moscone South – Lower Level, West Site, Campground Expo – Hall C

Moscone South – Level 2, West Site

Moscone West – Level 1

Hours of Operation (PST):

  • Monday, November 19: 7 a.m.–10 p.m.
  • Tuesday, November 20: 7 a.m.–8 p.m.
  • Wednesday, November 21: 7 a.m.–7 p.m.
  • Thursday, November 22: 7 a.m.–7 p.m.
  • Friday, November 23: 7 a.m.–5 p.m.

See something, say something

If you see something suspicious, text us at 978-533-4357.

Your final checklist

Now that you’re ready to take on Dreamforce ‘19, here’s a final checklist of the must-have items you need to make the most of this week. With these essentials, everything else will fall into place.

  1. Download the Salesforce Events App from the App Store or Google Play
  2. Build your daily schedule and register for sessions with Agenda Builder
  3. Pack business cards for lots of networking
  4. Pick up a book for your trip written by a past Dreamforce speaker

For everything else related to Dreamforce ‘19, visit the event website or tweet us using the hashtag #DFHelp.


Laura C. Woods
Laura Woods Sr. Manager, Audience Development, Editorial Products

Laura Woods blends technology and storytelling to drive audience growth for Salesforce's content channels. As an experienced content marketer, editor, and writer, Laura is dedicated to helping consumer technology brands connect with their audiences more authentically through written content and podcasts.

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