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Marketers, Here’s Your 5-Minute Guide to Dreamforce

A crowd full of people celebrate in a conference hall at the Moscone Center in San Francisco for Dreamforce / Dreamforce for marketers
Expect thought-provoking talks, innovative product announcements, and many chances to connect with friends at this year’s Dreamforce.

Whether you’re in San Francisco or watching remotely, this cheat sheet will help you experience all the magic the event has to offer.

You may have heard that there’s a little event called Dreamforce happening in San Francisco, Sept. 12-14. Are you ready? With more than 1,500 sessions — not to mention all the festivities (the Foo Fighters are playing!) — Dreamforce can be a lot to take in. That’s why we’ve created this Dreamforce for marketers cheat sheet just for you. 

Keep this guide handy while you’re wandering the halls of the Moscone Center or watching remotely from your home or office. 

Now let’s jump right to the good stuff!

Behold the magic of Dreamforce 2023 virtually!

Join us online for three days of learning, inspiration, and fun. There’s nothing else like it.

The in-person experience at Dreamforce for marketers

Keynotes, workshops, demos, oh my! 

There’s a lot at Dreamforce for marketers to choose from, so bookmark this page for all the onsite marketing sessions and to build your own agenda. 

If you can make just one thing a day, go to these talks in Moscone North, Hall F:

Swing by the Marketing Lodge

The Marketing Lodge is a home away from home for marketers at Dreamforce, with networking, meals, and more. You can join us at Moscone South for quick sessions on everything from generative AI use cases to email best practices — and so much more!

Get the scoop on new innovation from Marketing Cloud with onsite demos or take a deep-dive with technical product experts at our Ask the Experts station.

Get hands-on in the Campground

Want to learn more about how marketers can make every moment count, using AI with their CRM to get the most from customer data? Head over to the Marketing Zone at the Dreamforce Campground for immersive, hands-on demos of the latest Salesforce innovations built just for marketers. 

You’ll find Salesforce experts to educate you, along with our partners who will help guide you along the way with next-level personalization strategies. Don’t miss out!

The virtual Dreamforce experience 

Not going to San Fran? No problem. Head to Salesforce+ for free programming and highlights all day, broadcasting all the excitement of Dreamforce for marketers around the globe. Look out for the Marketing Broadcast on Sept. 13 at 2:00 p.m. PT, which will include:

  • The Marketing Cloud Keynote, which will unpack what our new innovations mean for customers and show how Williams-Sonoma is using them 
  • Tips to get career-ready for the world of AIGPT
  • An overview of the top three AI tools to drive efficiency

Also keep an eye on the Salesforce+ Marketing channel, where select sessions will be available on demand on a rolling basis during the conference.  

We promise the 21st Dreamforce will be the best one yet. Thought-provoking talks, innovative product announcements, and endless chances to connect with friends – it’s going to be a magical week. 

It’s just about time to throw on your Trailblazer hoodie and join the fun. See you in a few!

Dreamforce is waiting for you!

There’s still time to join us in person for Dreamforce, but passes are going quickly. This is the can’t-miss event for marketers and will give you the knowledge you need to build better customer relationships.

Megan Cohn
Megan Cohn Product Marketing Manager

Megan Cohn is a Product Marketing Manager for Marketing Cloud, focusing on content marketing strategy. She has over eight years of experience with Salesforce, and she’s passionate about helping marketers build lasting customer relationships.

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