Marketers, get ready! Connections 2019 is about to be better than ever. Attend transformative breakout and theater sessions, see immersive demos, join interactive group discussions, and network with peers, experts, and leaders across industries.
Plan three days of innovation and inspiration for new levels of customer engagement. Here’s a guide to this year’s can’t miss sessions and best bets, tailored for marketers.
Tuesday’s marketing keynote will feature leading Trailblazers from Salesforce, the WNBA Fever, Michael Page, and the Brain Tumour Charity. Join us to see how Salesforce is leading the charge into the next evolution of marketing. We’ll discuss what the future of marketing looks like and how the single view of the customer will help us get there. Learn how AI-powered, real-time experiences can help you meet customer expectations and leapfrog the competition. This must-see keynote is sure to be a trailblazer favorite!
Catch can’t-miss marketing sessions
Check out exciting sessions on building emails, analyzing your data, engaging throughout the customer journey, and more. To help you plan your perfect conference schedule, we’re breaking down the top five sessions we’re most excited about.
- The Golden Record: Getting Closer to One View of Your Customer
Today’s leading brands are building a first-party data asset to drive deeper and more meaningful long-term relationships with their customers. In this session, Salesforce Marketing Cloud product leaders will outline how Salesforce is getting its customers closer to a true, holistic view of the consumer that will drive and grow durable 1:1 relationships.
- Deliver Smarter, Connected Experiences to Increase Engagement
Customers expect personalized engagement across every interaction of their journey. Marketers expect to consistently and efficiently increase engagement with their customers. Join Salesforce Marketing Cloud product leaders and customer trailblazers to see how marketers are leveraging AI to identify the right time and frequency for each message while optimizing and managing the entire connected cross-channel experience.
- Measuring Brand Transformation with Land O’Lakes
Land O’ Lakes Inc. is one of America’s premier agribusiness and food companies with a mission to feed human progress. Driven by insights and innovation powered by Datorama, they leverage data from farm to fork to power their businesses. Join this talk to meet Land O’ Lakes CMO Tim Scott and learn about their data-driven brand transformation and performance marketing journey – aligning people, process, and technology to measure and optimize the value of their marketing.
- Fueling a Winning Loyalty Strategy with Pilot Flying J
Loyalty programs aren’t created overnight, they take time and strategy. In fact, 76% of loyalty programs fail in the first 2 years. So putting together a fail-safe strategy from the get-go is crucial. Tyler Tanaka, Sr. Director of Digital and Brand Marketing, shares how they grew their loyalty programs and created a community of advocates. They’ll also share their visions for how to grow an audience by capturing and connecting known and unknown data in a secure way always putting the customer first.
- The Future of Marketing
What does your future hold? Join acclaimed author and Principle of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out. In this session, Mathew will cover a wide range of topics from the foundational changes in the role and scope of marketing, how your data use will change over the next five years, to new tactics for building trust with hyper-connected customers, and the impact of voice on website design. All topics will be paired with benchmark data so you not only know the future, but your specific pathway to get there.
Check out all of the marketing sessions on the Connections website!
Network in the Customer Engagement Lodge
Recharge and relax with peers in the Customer Engagement Lodge powered by Marketing Cloud, Commerce Cloud, and Service Cloud. This is a dedicated space for networking and more. Attendees can head to the lodge to grab a snack, check out all the latest swag, and join guided networking sessions like roundtables. Best of all, attendees will find Trailmaps for Marketing, Commerce, and Service personas that call out can’t-miss sessions.
Get hands-on in the Campground
Take a deep dive into immersive demos throughout the Marketing Zone in the Connections Campground, Developer Zone, and in our Trailblazer experiences. You’ll be able to test drive the latest Salesforce products and features for marketers. Everywhere you turn, you’ll find a product expert to guide you, and you can get to know many Salesforce partners that offer innovative ways to take your marketing strategy to the next level.
Check out Trailblazer highlights
Join Salesforce leadership and marketing Trailblazers leading industries around the world for breakout sessions. You’ll get a chance to hear from Twitter, BMW, Mercy Health, Nordstrom, Fidelity, Four Seasons, Caesars Entertainment, and more groundbreaking Trailblazers.
But wait — there’s more! Visit the Connections website to see the full schedule, learn how you can give back, and plan your perfect conference.