3 Ways Generative AI Will Help Marketers Connect With Customers
3 min read
Artificial intelligence (AI) news is everywhere! Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up.
As you hear about how new advancements in AI will enhance your life, naturally, you may have fears about what the future holds or even whether you might lose your job to AI. However, the outlook is much more optimistic. Successful AI means enhancing—not replacing—the human workforce. IDC predicts the Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues and 11.6 million jobs worldwide between 2022 and 2028.
Trailblazers who commit now to learning the skills needed to work collaboratively with machines will weather the coming AI revolution across markets and industries. They will also be more likely to realize the massive opportunities AI will bring.
Demand for Trailblazers with AI, data, and Salesforce skills is on the rise. Join millions of Trailblazers working at companies big and small and free yourself to discover a new career path.
Executives surveyed estimated 40% of workers will have to reskill in the next three years due to AI. And most people’s biggest challenge? Figuring out how to learn these new and evolving AI skills.
Trailhead’s mission has always been to empower anyone to thrive in the digital-first world by breaking down barriers to learning; we’re investing heavily to make sure you can learn AI skills on Trailhead to help you advance in this new work landscape.
If it hasn’t become clear yet, AI is not just for developers or data scientists. Utilizing today’s AI technology, salespeople can write stronger prospecting emails, service reps can solve issues with fast-track case swarming, and marketers can create increasingly personalized journeys for their customers and prospects. AI isn’t for someone else. If you’re in business, AI is for you.
As more companies recognize the value of AI, they are scrambling to take advantage of all it has to offer. To realize the gains in efficiency, automation, and increased personalization, they need people to help implement AI-based systems. This technology is so new that there aren’t many existing experts. We’re here to help you skill up and position yourself as the AI hero your company needs.
Trailhead has released a robust catalog of AI learning to get you up to speed quickly so you and your company are ready to seize the tremendous opportunity AI presents.
Get Started with Artificial Intelligence: Learn what AI can do, the basics of how it works, and how you can use it to increase your performance.
To build on your foundation of knowledge:
Drive AI Within Your Organization: Learn common Gen AI use cases, options for your LLM model, and AI-oriented change management strategies.
Prepare Your Data for AI: Deep dive into the Einstein GPT Trust Layer, enhance data quality within your org, and optimize data set usage for successful AI implementation.
Get Started with Prompts and Prompt Studio: Get the most from AI with Prompt Studio at Salesforce.
And there’s more to come. Salesforce is at the forefront of artificial intelligence, and Trailhead is in lockstep, creating content to prepare you for the AI revolution. In December, we’ll be releasing even more advanced badges so you can continue to build your skillset.
In addition to preparing yourself and your org for AI solutions, you should also understand what technology is available to power your company. Salesforce is bringing trusted generative AI technology to its apps, platforms, and workflows. Discover how generative AI and GPT are transforming the future of business in these quick bite-sized units called Trailhead Quick Look modules:
As your AI knowledge base grows, be sure to market your skills in this highly sought-after area. We recently launched the new Salesforce AI Associate Certification to help you validate your foundational AI skills. This certification is designed for individuals from all backgrounds, including business leaders and professionals who may or may not have prior knowledge of AI. This certification will validate foundational skills in the ethical and responsible handling of data as they apply to AI in CRM.
Trailhead is all about making learning fun, so let’s crank up the fun-meter another notch! Join the Be a Trailblazer with AI Skills Quest to learn AI fundamentals, become an AI whiz, and earn an exclusive community badge*. And be sure to spread the word with your friends and colleagues—everyone can learn AI skills on Trailhead.
*Community badges are limited-edition virtual prizes you can earn only by attending an event or completing a Trailhead Quest. These badges will appear on your Trailblazer.me Profile in the badge section; just click the drop-down menu and select Event/Community to view your community badge collection.
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