Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and links to each below:
Stories of resilience with Mark Cuban
You may know Mark Cuban as the owner of the Dallas Mavericks or Shark Tank judge. But the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses, sharing tips like, “being innovative and coming up with new ideas, that’s how you are going to get new business.” Cuban shares his story of becoming an entrepreneur and advises those struggling with running their business at this time. “Sales is not about selling, it’s about helping,” Cuban adds. Also, Ariana Huffington, founder of the Huffington Post and Thrive Global, shares stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at Salesforce Live.
Purpose-driven marketing with Kimberly-Clark’s #ShareASquare
Kimberly-Clarks’ Senior Global Director of Creative Content and Design for Family Care Stephanie Pines dives into a timely purpose-driven social campaign. Cottonelle teamed up with nonprofit United Way to #ShareASquare. Kimberly-Clark donated $1 for every mention of #ShareASquare on social media, up to $100,000. Social expert Leigh Price also highlights relevant tips on social media marketing during this next normal.
Check out this blog post for more information about Kimberly-Clark’s story.
Using artificial intelligence (AI) as a catalyst for change
Chief Marketing Officer at Noodle.ai Gail Moody-Byrd shares how data scientists are now leveraging AI to support supply chains. Moody-Byrd also discusses adapting to the new normal and why AI is necessary to help our economy get back on its feet. Wondering if you need to be a data scientist in order to use AI? Salesforce’s Veda Kumarjiguda shares tips on how marketers can use AI in their everyday jobs. Kumarjiguda highlights how “so many marketers are afraid of AI,” but that these tools are here as an extension of marketers, not to replace them. Easy to use tools such as send time optimization or language insights help marketers better understand their customer’s needs.
Check out this blog post for more information on incorporating AI into your communications.
Insights from 7,000 marketers worldwide
In this episode, we’re talking about key insights from the recently launched State of Marketing report. This first-party research report surveys almost 7,000 marketing leaders worldwide, spanning six continents, 29 countries, and a wide range of industries. Our hosts speak with a Marketing Cloud Platform Developer at Caleres, a fashion portfolio brand. Corrina Cohen discusses how this research resonates with her from an industry lense.
Stay tuned to our next series, where Megan and Tina take a deep dive into marketing’s biggest questions.