The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.
Check out Marketing Cloudcast episode recaps and quotes on Medium.
Heike and Joel talk with Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor. Alicia talks about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.