The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.
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Heike and Joel talk with Rick Kenney, Head of Consumer Insights at Commerce Cloud. When it comes to marketing, data beats opinions, right? We’re fortunate as modern marketers to have access to trillions of data points, so we might as well see what the numbers say.
In this episode, Rick breaks down the latest research on how, where, and why consumers are shopping, based on the latest Shopping Index from Commerce Cloud. From the increase in mobile purchases to showing stronger buying intent, learn about the buying behaviors to which your marketing efforts must cater.