The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.
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Heike and Joel talk with Kraig Swensrud, founder and CMO of GetFeedback. Customer surveys can seem a little antiquated in an age where every click tells us about customers’ behavior and intent. But many marketers fail to ask customers real-time questions about their experiences in moments that matter — and they lose customers in the process. Listen as Kraig explains why you should modernize your view of customer feedback (hint: it’s all about brevity and mobility) and how to ask the right questions for actionable results.