The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.

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Heike and Joel talk with Scott Wentworth, founder of Wentworth Financial Communications. At this point, you’re probably sold on the benefits and necessity of content marketing. And you probably know that data and research can throw you a big assist in lending credibility to your content. But what are the best ways to add data to your content plan? Listen as Scott explains why data is now steering the content ship and the best ways to incorporate “show me” data instead of “tell me” opinions in your e-books, blog posts, and more.

Joel is principal, marketing insights for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.

As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured on Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.

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