The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.

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The Marketing Cloudcast talks with Brian Solis, Principal Analyst at Altimeter Group and the award-winning author of books like X: The Experience When Business Meets Design. In this episode, Brian shares Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for for your company; best practices for interacting with influencers; and why influencer marketing differs from traditional PR and celebrity-endorsement tactics.


Marketing Podcast

Joel is principal, marketing insights for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.

Marketing Podcast

As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured on Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.

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