The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.
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The Marketing Cloudcast talks with Brian Solis, Principal Analyst at Altimeter Group and the award-winning author of books like X: The Experience When Business Meets Design. In this episode, Brian shares Altimeter’s latest research on the state of influencer marketing today, based on an in-depth survey of both marketers and influencers. You’ll learn how to research potential influencers on channels like Instagram, Snapchat, and YouTube for for your company; best practices for interacting with influencers; and why influencer marketing differs from traditional PR and celebrity-endorsement tactics.