The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.

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The Marketing Cloudcast talks with Michele Linn, VP of Content at Content Marketing Institute. CMI recently released its seventh annual B2B content marketing report. Michele shares critical data from that report to guide B2B marketers in their content strategies for 2017. You’ll learn the biggest content marketing pitfalls to avoid, how to guarantee long-term results from your content, and why email is the most important content distribution channel — all based on the latest data.

 

Joel is principal, marketing insights for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.

As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured on Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.

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