The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.

Listen to the latest episodes now! SoundCloud

 
 
 

Heike and Joel talk with Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor. Alicia talks about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.

 

Joel is principal, marketing insights for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.

As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured on Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.

Ask about Salesforce products, pricing, implementation, or anything else — our highly trained reps are standing by, ready to help.

OR CALL 1-866-362-4538