The Marketing Cloudcast is the podcast where brilliant marketers shoot straight about key trends, technologies, and topics in marketing today. We talk real-world challenges and solutions to help your company — and career.

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Heike and Joel talk with Marissa Kraines, Senior Manager of Strategic Events at Salesforce. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, hear one of Salesforce’s own event marketers describe how she stays organized during busy event seasons, uses social media and content to drive attendance, and gets the right customers in the room. If you’re looking to plan and promote a successful event, consider this your insider guide.

 

Joel is principal, marketing insights for Salesforce Marketing Cloud. Known as one of the most dynamic and highly rated speakers in his field, Joel travels the world showing companies how to use customer data, digital media, and marketing automation technology to deliver a seamless customer experience across online and offline channels. Follow Joel on Twitter.

As content innovation lead at Salesforce, Heike seeks to inspire Salesforce customers with content that helps them with their daily jobs and strategy. A former book editor and social media manager, Heike's writing and quotes on marketing have been featured on Forbes, VentureBeat, Entrepreneur, and beyond. Connect with Heike on Twitter.

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