New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs 

Customers demand applications that are intelligent, proactive, and natively integrated into their core business processes. Historically, ISV partners seeking to deliver engagement features—like unified segmentation, multi-channel orchestration, or predictive personalization—were unable to embed and distribute these capabilities as part of their solutions.

That era is over.

With the most significant platform expansion for ISV partners in nearly two decades, we are giving you commercial access to the same AI-native foundation that powers Salesforce’s own applications. By building your business on Agentforce 360, you bypass years of foundational engineering, instantly gaining a trusted, AI-native architecture.

This expansion includes Agentforce Marketing, giving partners the full operational and commercial freedom to embed and distribute its core capabilities directly into applications. Next Gen Marketing Cloud for ISVs, now generally available in Growth and Advanced editions, and Salesforce Personalization grants partners the commercial ability to embed Marketing Cloud, the industry’s leading customer engagement solution, directly into their products. 

Also generally available today are Salesforce Archive for ISVs—to help you scale your app, navigate compliance, and build recurring revenue—and a new licensing structure with Platform Login + Developer Credits for ISVs to lower the cost barrier for broad customer adoption.

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Marketing Cloud Growth & Advanced 

The Next Gen Marketing Cloud for ISVs lets you bake marketing and customer growth directly into your solution, instantly transforming your application from a point solution into an essential revenue engine for your customers. This is delivered across two distinct editions: the Growth Edition, which provides the unified foundation for automated marketing flows and quick time-to-market, and the Advanced Edition, which adds sophisticated agent-powered AI, predictive intelligence, and real-time optimization features.

Marketing Cloud Growth: Unified Automation and Time-to-Market

The Marketing Cloud Growth edition is the foundation for unified marketing automation built natively on the core Salesforce platform. It is essential for ISVs seeking to deliver smarter, personalized marketing.

• Automated Lifecycle Journeys: Deliver complete, multi-step workflows that trigger based on unique application events like status changes, dates, or milestones to automate the customer lifecycle. This means you can provide pre-built journeys like “New User Welcome” or “Contract Renewal” that automatically trigger emails based on data changes in your core app. Included components are Flow Templates, Engagement Signals, Data Cloud Segments, and Calculated Insights.
  

• Rapid Pipeline Acceleration: Provide conversion-ready assets so customers capture and warm up leads immediately without building pages or logic from scratch. This gives you the ability to deliver a landing page template and an automated drip sequence that nurtures the prospect until they reach a specific score. Included components are landing page templates and forms, flow templates, and Data 360 segments.

• Intelligent Content Authoring: Embed AI-driven content expertise directly into the editor using extensions that read your app’s data to draft data-rich content. Utilize the DAM Connector for external integrations, allowing users to search for approved brand images and instantly place the high-res asset into the Salesforce email canvas.

Marketing Cloud Advanced: Agent-Powered AI and Optimization

The Marketing Cloud Advanced edition includes all Growth capabilities plus sophisticated agent-powered marketing. This accelerates time-to-value with AI agents that generate content, segments, and campaigns in minutes.

• Agent-Powered Marketing & Custom Actions: Leverage the AI agentic layer to automate end-to-end campaign creation and optimize delivery. The critical value for you is the ability to deliver domain specific agents with custom actions. This means you can program the agent to perform complex lookups or industry-specific analysis based on your proprietary application logic, creating highly differentiated, advanced automation. For example, you can embed an agent that accesses your specialized valuation model before auto-drafting emails to customers, ensuring messaging is perfectly timed and contextually accurate.

• Predictive Intelligence & Optimization: Optimize every customer interaction with native AI that predicts behavior and automates decision-making. This includes real-time personalization across any channel and the ability to embed your proprietary recommendation models where your custom scoring or algorithms decide what content the AI displays, ensuring your unique domain expertise drives the marketing outcome.

• Smart Delivery & Transactional Messaging: Provide sophisticated, high-value sending mechanisms. This includes event-triggered transactional messages and flows optimized by AI for the perfect send time, enhancing both customer experience and delivery reliability.

• Embedded ROI Visibility: Deliver pre-built, high-value dashboards that automatically prove the success of your marketing automation. This visualizes engagement, segment performance, and revenue impact directly within your app, enhancing customer retention and simplifying your value narrative.

Salesforce Personalization: Individualized Experiences Across Every Channel

• Adaptive Experiences: Adaptive Web reimagines website personalization by starting with an agentic conversation and delivering a fully customized browsing experience. As each individual engages, dynamic content blocks adapt in real time, enabling  each visitor to move through a uniquely tailored journey shaped by their intent, behavior, and needs.
  

• Real-Time Context: Using AI tools like recommendations, experimentation, and offer decisioning to pre-set decisions and rules, every click can drive impact because it fuels the context that drives the next piece of content, message or offer served to the individual. This creates a continuously learning experience where every interaction informs the next, ensuring relevance at every moment.
  

• Cross-Channel Consistency: Connect personalization across the web, email, mobile app, and mobile messaging into a single, continuous conversation. With triggering logic, each touchpoint builds on the next allowing messages, content, and offers to remain consistent and responsive as customers move between channels. Analytics close the loop by revealing what works across channels and informing smarter decisions at every touchpoint.

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Salesforce Archive for ISVs: Scale Your App, Navigate Compliance and Build Recurring Revenue 

Data volume and velocity are accelerating, creating a universal customer pain point that often stalls app performance and increases costs. Now you have a powerful answer: Salesforce Archive for ISVs, generally available today. This capability allows you to build a solution that is faster, cleaner, and legally secure by seamlessly archiving inactive data off the core platform.

Compliance: Tools to Navigate Legal Security 

The Archive Policies feature provides immediate foundational automation for data migration and secure purging, directly freeing your teams to focus on core product innovation. With this, the compliance agent becomes a key differentiator for your solution, offering advanced legal governance because it is designed to interact directly with archived data and can intelligently freeze, purge, or restore data. This core capability ensures continuous risk assessment and is complemented by custom dashboards and reporting for instant executive visibility. Accelerate your time-to-market, navigate compliance, and position your product as the benchmark for secure, comprehensive data governance.

Performance: Driving Speed and Cost Optimization

High data volume is a primary limiter on app speed and drives up customer storage costs. Archive helps your app maintain peak efficiency by integrating powerful Data Monitoring and Visualization features. These tools offer the capability to track data, file storage and find areas to free up space. They also continuously monitor data creation and consumption by user, role, and location to suggest optimal archival policies, translating complex data into immediate, actionable insights for your customers, and positioning your application as the essential solution for long-term performance and cost control.

Governance: Flexibility Control & Accessibility

Effective governance is about meeting evolving business rules, and this flexibility is a key differentiator for your offering. With Archive, partners can embed capabilities that allow them to quickly tailor policies to meet specific business needs. This controlled architecture supports the use of historical data as a strategic asset for analysis and model training without ever impacting the performance of the live production environment.

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Platform Login + Developer Credits for ISVs 

This new licensing structure allows you to build sophisticated solutions using credits, which you can easily embed into your own packaging and pricing.

• Commercial Flexibility: Simplify licensing costs by shifting to a login-based model (not full seats), thereby lowering the cost barrier for broad customer adoption.

• AI-Powered Workflow: Extend Agentforce across the organization to scale intelligence and drive efficiency with AI-powered workflows.

• Operational Visibility: Monitor user login activity and eliminate data silos by ensuring all relevant staff can easily view critical customer Case data.

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Start Building: Access ISV Partner Resources to Get Started

Partners have never had a greater opportunity. The future is AI-native and with Agentforce 360, your application can be at the forefront. Use these resources to get started.

• Learn more about the Channel Order Application
• Read more about how Salesforce is powering a new generation of AI-Native partner-built companies
• Learn more at Build on Salesforce
• Hear from new generation of AI-native partner-built companies
• Marketing Cloud for ISVs FAQ
• Salesforce Archive for ISVs FAQ
• Platform Login + Developer Credits for ISVs FAQ