Allison Williams
Product Marketing Manager at Salesforce
My Background
Allison Williams is a Product Marketing Manager on the Service Cloud team, focusing on small-to-medium business strategy and go-to-market.
My Expertise
Collaborative by nature, Allison brings her background in program management, recruitment, and customer service to every new opportunity, which helps her drive impactful content, stories, and partnerships across the organization.
Her previous employers include Warner Bros. Discovery and ServiceNow.
When I'm not working
Outside of work, Allison enjoys film and television, staying active, and community building.
Allison's latest articles
Blog
AI service assistants are changing what it means to show up for customers — and the results may surprise you.
Blog
How to Cut Service Time with Case Routing Automation
Learn how to get the right service issues to the right agents quickly with case routing automation.
Blog
AI Customer Experience: Your Guide to Intelligent Service
Your customer deserves the best possible experience — try AI to see how you can serve them better.
Blog
3 Free Customer Service Courses For Small Teams
Check out these three customer service training courses on Trailhead.
Blog
7 ServiceNow Alternatives for Small Businesses and Startups
We rounded up the best, budget-friendly alternatives to ServiceNow for your SMB.

