Podcast: Monetizing Repeat Client Base With RFM Segmentation

Sr. Partner at Benjamin David Group Caren Carrasco joins us to shares her perspective on the RFM Segmentation framework and how marketers can take advantage of it.

Megan Hostetler (Collins)

June 22, 2019 1 min read

RFM Segmentation (Recency, Frequency, and Monetary) is a framework designed for marketers to monetize their database and increase ROI. Sounds great, right? In this episode, Caren Carrasco, Senior Partner of Benjamin David Group, shares her perspective on this framework and how marketers can take advantage of it.

To hear more, check out the Marketing Cloudcast: Monetizing Repeat Client Base With RFM Segmentation.

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Megan Hostetler (Collins) product marketing manager

Megan is a product marketing manager for the Go-To-Market team focused on Retail and Consumer Goods for Marketing Cloud. She also hosts the Marketing Cloudcast — where trailblazers talk marketing. Check it out at marketingcloudcast.com

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