How Caleres Makes People Happy, Feet First [Podcast]

Marketing Cloudcast sits down with Corinna Cohen, a Salesforce Marketing Cloud Developer for Caleres. She best practices for creating a powerful customer experience.

Conor Wiegmann

January 30, 2020 1 min read

The retail and consumer goods industry is changing due to new technologies, new customer preferences, and new innovative brands. The difference between your brand and your competitors is your customer’s experience. Do you bombard your customer’s inbox with promotional emails? What’s the most common way for customers to engage with your brand? What steps do you take to develop impactful customer experiences?

On this episode of the Marketing Cloudcast, we sit down with Corrina Cohen, a Salesforce Marketing Cloud Developer for Caleres. She shares her team’s best practices for creating a powerful customer experience.

To hear more, check out the latest episode of the Marketing Cloudcast: How Caleres Makes People Happy, Feet First:

Want to hear more Trailblazers talk marketing? Subscribe to our podcast on Apple Podcasts, Google Play Music, Stitcher — or, really, wherever you listen to podcasts.

If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Email your suggestions to cloudcast@salesforce.com.

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Conor Wiegmann Analyst, Data Strategy, Retail & Consumer Goods

Conor Wiegmann creates innovative, customer-centric marketing strategies using machine learning and deep learning models for companies in the Retail and Consumer Goods industries.

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