Salesforce today announced it has been named a Leader in The Forrester Wave™: Revenue Marketing Platforms for B2B, Q1 2026. To Salesforce, the recognition highlights its commitment to helping B2B marketers unify data, orchestrate intelligent journeys and drive measurable revenue growth.

Over the years, Salesforce has continued to strengthen its capabilities in unified data management, AI-driven personalization and cross-cloud orchestration to meet the evolving needs of modern B2B marketing and revenue teams.

Why it matters

According to Forrester, selecting the right revenue marketing platform is a high-stakes decision for B2B organizations navigating increasingly complex buyer journeys, fragmented data ecosystems and rising expectations for personalized, cross-channel engagement. But here’s what makes this evaluation particularly significant: It evaluates “integrated systems that unify data, predict high-value opportunities, and orchestrate personalized, adaptive marketing programs across the customer lifecycle – often enhanced by AI, machine learning, and automation technologies—to accelerate and drive revenue growth.”

Salesforce’s approach to revenue marketing goes beyond traditional marketing automation. Our platform breaks down silos between marketing and sales, enabling true revenue team alignment:

• Unified data foundation across revenue teams. Data 360 creates a single source of truth that marketing and sales teams share, ensuring every interaction is informed by the complete customer profile across first-, second-, and third-party sources.
• Cross-cloud orchestration that spans the revenue lifecycle. AI-driven orchestration at scale that adapts content, timing and offers dynamically based on real-time buyer behavior and intent across the entire customer lifecycle.

Innovation in action

Salesforce recently announced major Agentforce Marketing innovations at Dreamforce 2025 that transform marketing into a two-way conversation:

• Conversational email. Turn traditional one-way email outreach into dynamic conversations where Agentforce can reply to questions and take action like scheduling appointments, modifying reservations or completing returns.
• Adaptive websites. Create dynamic browsing experiences that adapt in real time based on customer conversations and Data 360 profiles, instantly updating website layout, content and recommendations.
• Unified analytics. Connect paid and owned channel performance data in a unified semantic model, enabling holistic cross-channel reporting and optimization in one place.

“Salesforce’s strategy centers on unified data, AI, and multicloud orchestration, backed by a strong partner ecosystem and continuous product innovation,” according to the Forrester report.

Salesforce perspective

Fast facts

• Salesforce was recognized as a Leader with the report stating, “Salesforce provides a broad and flexible revenue marketing platform with strong capabilities in data management, AI-assisted engagement, analytics, email, web experiences, personalization, and lifecycle support.”
  
  The Forrester evaluation notes that “[Salesforce] supports cross-cloud data harmonization through Data 360, adaptive engagement with Agentforce, and robust email and web execution across MCAE.”
  
  
• ”Salesforce’s strategy centers on unified data, AI, and multicloud orchestration, backed by a strong partner ecosystem and continuous product innovation.”

Customer perspective

According to the Forrester evaluation, Salesforce customers praised the following Salesforce capabilities:

• Innovation pace
• AI capabilities
• cross-cloud alignment
• community strength 

Additional information

• View a complimentary copy of The Forrester Wave™: Revenue Marketing Platforms for B2B
  
• Learn more about Salesforce Marketing Cloud Account Engagement+
  
• Explore how Agentforce transforms B2B marketing automation

Forrester Disclaimer

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .