Blame It All on Our Roots
A look at why we started Salesforce Essentials, our new out-of-the-box solution for small businesses.
Ruthie Miller
We’re posting a series of vignettes to celebrate Salesforce’s 20th birthday. Follow our digital scrapbook to get a behind the scenes glimpse of our history.
Like any company, Salesforce started out small. Tiny, in fact — housed in a wee San Francisco apartment. Throughout those lean first years, our small business customers were the first to believe in us, buy into our vision, and celebrate our milestones. Yes, we’ve grown and changed over the years, but we’ll never forget our small business roots.
That’s why the launch of Salesforce Essentials in March of 2018 was especially sweet. We wanted to come up with a way to level the playing field and help small businesses achieve the same kind of success we’ve experienced. So we packaged up our enterprise software with the right features and price for small businesses, all to let our core customers know that while we’ve grown and changed over the years, they’re still in our hearts.
We kicked off the launch by handing out some business essentials, of course: cookies and socks! Just a little small business love — from Salesforce to all the SMBs that fuel our economy. <3
Salesforce Essentials helps you find more customers, win their business, and keep them happy so you can grow faster than ever. Learn more about our small business CRM solutions by following us on Twitter at @Essentials, LinkedIn at Salesforce for Small Business, and Instagram at @SalesforceEssentials.
