Powering Good: Salesforce Recognized as a PEOPLE® Company That Cares



We use the full power of Salesforce to make the world a better place for all – including our employees, local communities, and planet.
We’re thrilled to share that Salesforce has once again been recognized as one of the PEOPLE® Companies that Care for the ninth consecutive year! This honor celebrates organizations that not only achieve business excellence but also demonstrate unparalleled commitment to their employees, communities, and the environment.
So, why does Salesforce continue to be named to this list year after year? We’re glad you asked! Let’s dive into how this recognition reflects our core values of Trust, Customer Success, Innovation, Equality, and Sustainability, embodying a purpose-driven culture where every employee is empowered to create meaningful change in a supportive and collaborative environment.
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Salesforce Accelerator — Agents for Impact
A cornerstone of this recognition is our dedication to purpose-driven innovation, which is best demonstrated through our Salesforce Accelerator. Launched in FY25, this initiative equips nonprofits with funding, cutting-edge technology, and pro bono expertise to confidently create customized AI agent solutions. Its mission: to democratize access to trusted AI for nonprofits worldwide. Talk about innovation with purpose!
Impact stories abound
As part of the Salesforce Accelerator nature cohort, Rare is rolling out a regenerative agriculture coach to deliver real-time, localized guidance to smallholder farmers tailored to their crops, soils, and local agro-ecological conditions.
Also as part of the Salesforce Accelerator initiative, CareerVillage launched an AI Career Coach, which aims to put the world’s greatest career coach in the pocket of millions of young people globally and democratize access to career information.
These are more than just technological feats; they are human triumphs, brought to life by our exceptional people. Take Marissa Herencia-White for example, a dedicated Salesforce volunteer and Pro Bono Project Manager supporting Good360, another Salesforce Accelerator participant. Marissa played a pivotal role in developing an AI agent for disaster response, helping route disaster recovery donations 3x faster.
“The AI for Impact pro bono program allowed me to gain hands-on experience with Salesforce’s cutting-edge generative AI solutions alongside a nonprofit organization,” Marissa shared. “It’s an honor to witness our partnership evolve from vision to reality.” Marissa’s inspiring story exemplifies how we empower our employees with essential resources and a supportive community to drive tangible, real-world change.
AI sustainability: innovation with conscience
At Salesforce, innovation extends to our commitment to sustainability. We are actively leading the charge through collective action and bold leadership, and sustainability remains a guiding principle as we enter the agentic AI era.
Ensuring AI is trusted, reliable, and sustainable isn’t just a priority for us — it’s an imperative. Developed through close partnership with Salesforce AI Research, Sustainability, and the Office of Ethical and Humane Use, our approach to AI sustainability focuses on on three main pillars: smart demand (using AI wisely), efficiency (doing more with less), and clean supply (powering AI with low-impact resources).
In our recently published AI Sustainability Outlook, you can dive into our learnings and preliminary 3-pillar framework for sustainable AI. Plus, you can explore how we’re using AI to improve efficiency within our own sustainability operations and how it can be a tool for environmental innovation. Then, you can take your learning a step further on Trailhead.
Build a career with impact at Salesforce
Being recognized as a PEOPLE® Company that Cares reaffirms our dedication to fostering a workplace where employees not only thrive and innovate but also make a real difference. We are always looking for professionals who are also driven by the passion to build a better world.
Explore our open jobs and discover how you can leverage trusted agentic AI to make a difference!
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