11+ Small Business YouTube Channels You Need to Follow Today

Small business owners often feel like they’re wearing every hat at once, from head of marketing to chief financial officer. It’s a common pain point for startups to lack the dedicated time for professional development while trying to manage a growing team and customer base. You need resources that are quick to digest and offer real value without adding more stress to your schedule.

The good news is that expert guidance is more accessible than ever through video content designed for busy founders. By tuning into the best small business YouTube channels, you can gather insights from industry leaders who have already navigated the hurdles you face today. These channels provide a roadmap for everything from securing your first round of funding to refining your customer experience.

Finding the best YouTube channels for your SMB

The best YouTube channels for your growing business provide more than just inspiration — they offer tactical playbooks for your daily operations. For many startups, the challenge isn’t finding information, but finding the right information that fits their unique size and stage. You might be looking for ways to improve your sales funnel or perhaps you need advice on how to lead a remote team effectively.

Learning from startup mentors

Many of the top channels are hosted by founders who share their own wins and losses in real time. Following these creators allows your small and medium business (SMB) to avoid common pitfalls without having to learn every lesson the hard way. These videos often cover how to build a brand that resonates with modern audiences who value authenticity and transparency.

The best small business YouTube channels often feature tutorials on how to use modern tools to automate repetitive tasks. When your SMB can handle more work with fewer manual steps, your team can focus on building deeper relationships with your customers.

Top 10 best small business YouTube channels

Curating your subscription list is a great way to ensure you receive a steady stream of expert advice tailored to your needs. The best small business YouTube channels represent a mix of high — level strategy and deep — dive technical tutorials. Whether you are focused on commerce or productivity, these creators have the insights you need to move the needle.

Following the right voices can help you master everything from customer relationship management (CRM) to financial planning. These channels are consistently ranked among the best small business YouTube channels because they prioritize the needs of growing companies.

1. Salesforce for Small Business YouTube

The Salesforce for Small Business YouTube channel is the go-to resource for growing companies looking to scale without the complexity of enterprise-level overhead. While there are many Salesforce YouTube channels that focus on tech, this channel is dedicated to efficiency and growth, showing small business owners how to trade manual tools for automated workflows and AI-assisted platforms.

This channel bridges the gap between “big tech” and the local shop. It emphasizes low-maintenance automation, ensuring that business owners spend less time managing data and more time building customer relationships. It’s essentially a roadmap for turning a “nimble” business into a “booming” one.

The content is designed for teams that wear multiple hats, focusing on quick setup and immediate ROI.

• Specific walkthroughs for Salesforce’s small-business-focused offerings, highlighting how to get running in minutes.
• Practical guides on using marketing automation to find prospects, managing deal pipelines, and closing sales faster.
• Real-world examples of small businesses—from boutique agencies to local manufacturers‌ — ‌sharing how they used CRM to scale their operations.
• Tutorials on using AI tools and insights to handle customer service and lead scoring, even with a tiny team.

Entrepreneurs can learn how to manage customer relationships, automate essential workflows, and integrate cutting-edge AI tools to compete effectively with larger organizations. By watching the demos and tutorials, founders gain practical knowledge on simplifying their day-to-day operations and organizing their business data, which is important for making informed decisions and maintaining growth.

Here are some of our favorite YouTube videos for small business owners: 

• How to Create an Online Store in 7 Steps | Salesforce Explained
• 5 AI Tips to Level Up Your Service for SMBs | Salesforce Explained
• Scale with Agentforce for Small & Growing Businesses | Salesforce 

2. Salesforce Admins

The Salesforce Admins YouTube channel is the premier video hub for professionals looking to master the “Admin” side of the world’s leading CRM. Whether you’re a seasoned veteran or just earning your first certification, the channel serves as a bridge between complex technical features and practical, everyday business solutions.

The content is organized to help viewers stay ahead of the rapid Salesforce release cycles. Key highlights include:

• Deep dives into new features (like those found in Spring, Summer, and Winter releases) so you know exactly what’s changing before it hits your production org.
• Step-by-step guides on building Flows, managing permissions, and optimizing User Experience (UX).
• Conversations with product managers and community leaders that provide “under-the-hood” context for why certain tools are built the way they are.
• Advice on the non-technical side of the role, such as stakeholder management, data governance, and career growth.

Check out the series on Agentforce Decoded, where Salesforce experts go behind the scenes to show Admins how Agentforce all works.

3. Slack YouTube

The Slack YouTube channel serves as the “Digital HQ” training ground, moving beyond simple chat to show how teams can transform their entire culture through collaboration. It’s a mix of high-energy product reveals, tactical “how-to” guides, and deep dives into the future of AI-powered work.

The channel is designed to cater to everyone from the first-day user to the complex systems architect.

• This is their core educational series. It covers everything from the basics of organizing channels and using “Huddles” to advanced topics like building multi-branching automations in Workflow Builder.
• A major focus in 2026, these videos demonstrate how to use Slack AI for daily recaps, thread summaries, and Agentforce 360 integrations that bring Salesforce data directly into your conversations.
• Detailed guides on how to securely collaborate with external vendors or partners in shared channels—essentially how to kill the “back-and-forth” of external emails.
• For the more technical crowd, they host deep dives on their next-gen platform, modular functions, and using Slack to build custom apps.

While most people think they “know” how to use Slack, this channel proves how much efficiency is usually left on the table. It focuses on contextual productivity‌ — ‌the idea that you should be able to manage your projects (Lists), your meetings (Huddles), and your data (Salesforce integration) all without ever leaving the app.

Check out how Mr. Beast uses Slackbot to help industries of all kinds achieve amazing success.

4. Google Small Business

The Google Small Business YouTube channel is an essential toolkit for entrepreneurs who want to leverage the world’s most powerful search and discovery engines. Rather than technical jargon, the channel focuses on visibility, providing actionable strategies to ensure local customers can find, trust, and buy from your business.

The channel content is centered around the “Digital Front Door” — your presence on search — ‌and is categorized into several high-value areas:

• Mastery guides on how to claim your business, manage reviews, and use the “Posts” feature to share updates directly on Google Search results.
• In-depth training sessions that cover digital marketing fundamentals, from SEO basics to using Google Analytics to understand where your customers are coming from.
• Short, documentary-style features of real business owners (from coffee shops to boutiques) sharing how they used digital tools to survive and thrive.
• Simplified tutorials on “Smart Campaigns” and Local Services Ads, designed specifically for those with small budgets who need a high return on investment (ROI).

Check out their playlist on Google’s Small Business Stories for some inspiration and motivation.

5. Tableau YouTube

The Tableau YouTube channel is the central classroom for the “DataFam,” a global community of data enthusiasts, analysts, and business leaders. While many of the other channels we’ve discussed focus on collecting data, Tableau is dedicated to visual storytelling‌ — ‌turning massive, confusing datasets into clear, actionable insights through beautiful dashboards.

The channel is a blend of high-level inspiration and granular technical training, organized to help you move from a data novice to a visualization expert.

• Step-by-step tutorials on the fundamentals, such as connecting to data sources, understanding “Dimensions vs. Measures,” and building your first bar charts and maps.
• In 2026, a major focus is on Tableau Next, their agentic AI-powered platform. These videos show how to use natural language to ask questions of your data and get instant visual answers without manual drag-and-drop.
• Recordings of the world’s largest data visualization competition. These are high-energy, “Esports-style” events that showcase the absolute limit of what is possible with the software.
• Since Tableau is part of the Salesforce family, you’ll find deep dives on embedding dashboards directly into Salesforce records and using Tableau Pulse to get automated data digests sent straight to your Slack channels.

Tableau’s philosophy is that “data is for everyone,” not just people with PhDs in statistics. The channel focuses on democratizing analytics, teaching you how to find the “Why” behind the “What.” It moves the needle from “looking at numbers” to “making decisions” by emphasizing the human element of data.

6. TED / TEDx YouTube

The TED and TEDx YouTube channels represent the gold standard for “ideas worth sharing,” but they serve two very different roles in the global intellectual ecosystem. While one is a highly curated global stage, the other is a grassroots engine for community-level innovation.

The TED channel features the world’s leading thinkers, from Nobel laureates to tech giants. These talks are filmed at official TED conferences (like TED Vancouver) and are subject to rigorous editorial selection.

• Recent content has leaned heavily into the ethics of AI, and “Climate Realism”—moving past doom-scrolling to actionable environmental engineering.
• A massive sub-brand of the channel featuring high-quality animations that break down complex school subjects (science, history, riddles) into 5-minute lessons.
• Cinematic, polished, and strictly limited to 18 minutes. It’s designed to be the “Olympics” of public speaking.

The TEDx channel is much larger by volume, hosting independently organized events from almost every city and university on Earth. The “x” stands for “independently organized.”

• This is where you find the “hidden gems”—local teachers, activists, or small-town innovators whose ideas haven’t reached global fame yet but are deeply relevant to their communities.
• Many of the most famous TED talks started as TEDx talks. It’s the primary platform for new speakers to build credibility and refine their message.
• Because these are local events, the production and speaker experience vary more than the main TED channel, offering a more raw and authentic look at global perspectives.

Search for TedX talks on small business and you might find some exciting videos like this one, specifically for entrepreneurs (still relevant after two years).

7. Semrush

The Semrush YouTube channel is an intensive masterclass in digital visibility. While other platforms might focus on broad business advice, Semrush is strictly about the data and mechanics of how people find you online. It’s an essential resource for marketers, small business owners, and SEO professionals who want to move beyond “guessing” at their strategy.

The channel is high-production and highly tactical, breaking down the complex world of search engines and social algorithms.

• From “Keyword Research for Beginners” to technical “Site Audit” deep dives, they show you exactly how to find the gaps in your website that are costing you traffic.
• In 2026, a massive focus is on Generative Engine Optimization (GEO) — teaching you how to ensure your brand is cited by AI tools like ChatGPT, Gemini, and Perplexity.
• Specific guides on “Organic Research” that show you how to legally “spy” on your competitors’ top-performing keywords and ad spend.
• Video series led by industry giants (like Brian Dean) that focus on creating high-ranking content, mastering YouTube SEO, and using the Semrush “Writing Assistant.”
• Short, punchy updates on Google algorithm changes and social media shifts so you never get blindsided by a sudden drop in rankings.

8. Small Business Administration (U.S.)

The U.S. Small Business Administration (SBA) YouTube channel is the official federal guide for navigating the administrative and financial landscape of entrepreneurship in America. While other channels focus on marketing or software, the SBA channel focuses on the structural foundation of a business: funding, compliance, and government support.

The channel is a repository of institutional knowledge, breaking down complex federal programs into digestible video series.

• Comprehensive walkthroughs on the different types of capital available, including 7(a), 504, and Microloans. It clarifies the role of the SBA as a guarantor rather than a direct lender.
• Detailed sessions on how small businesses can win federal contracts, including updates on eligibility, audits, and set-aside programs for women-, veteran-, and minority-owned firms.
• Crucial updates on Economic Injury Disaster Loans (EIDL) and physical disaster loans, helping businesses pivot and rebuild after unexpected setbacks.
• Inspirational and educational content featuring the “Small Business Persons of the Year,” showcasing the real-world impact of SBA programs across various industries.
• Short introductions to the SBA’s broader online training programs that cover planning, launching, and managing a business.

9. The Diary of a CEO

The Diary of a CEO (DOAC) YouTube channel, hosted by entrepreneur and investor Steven Bartlett, is one of the fastest-growing and most influential podcasts in the world. As of 2026, it’s evolved from a simple business diary into a high-production “human library” that explores the intersection of health, wealth, and high performance.

The channel is known for long-form, deeply personal interviews that often exceed two hours. The content is broadly categorized into:

• Interviews with world-class founders and CEOs (like the creators of Epidemic Sound or Nike) that focus less on “hustle culture” and more on frameworks for scaling, leadership, and finding purpose.
• A major pillar of the channel featuring neuroscientists, sleep doctors (like Dr. Matthew Walker), and nutritionists. These episodes often go viral for breaking down how daily habits—like sleep cycles or glucose spikes—impact cognitive performance.
• Frequent deep dives with psychologists and relationship experts (like divorce lawyer James Sexton) that explore why humans struggle with intimacy, conflict, and modern loneliness.
• Behind the Diary (BTS): A secondary style of vlog where Steven shares the “unfiltered” side of his life, from preparing for The Tonight Show to his internal struggles as an entrepreneur and his evolving views on AI.

DOAC has set a new standard for vulnerability in leadership. It challenges the traditional “perfect CEO” archetype by asking the world’s most successful people about their failures, traumas, and regrets. 

10. The Harvard Business Review

The Harvard Business Review YouTube channel is the digital classroom for the world’s most prestigious management journal. While other channels focus on “hustle,” HBR focuses on evidence-based leadership. It bridges the gap between high-level academic research and the messy reality of managing a team.

The content is meticulously produced to be “high-signal, low-noise,” perfect for a busy executive’s lunch break.

• These are the channel’s crown jewels—stylized animations that break down legendary business frameworks (like Porter’s Five Forces or Blue Ocean Strategy) in under five minutes.
• The “Management Tip” Series: Tactical, 60-second clips addressing common workplace friction, such as “How to Give Radical Candor” or “Stopping Meeting Bloat.”
• The Big Idea: In-depth documentaries and interviews that explore the massive shifts in global work culture, from the impact of Generative AI on Middle Management to the future of the four-day workweek.
• Real-world breakdowns of how iconic companies (like Netflix or Patagonia) made pivotal‌ — ‌and sometimes disastrous‌ — ‌strategic decisions.

11. Y Combinator (YC)

The Y Combinator YouTube channel is the “Startup School” for the modern era. As the world’s most successful startup accelerator‌ — ‌the engine behind Airbnb, Stripe, and Reddit‌ — ‌their channel is the ultimate playbook for building a company from a “napkin sketch” to a billion-dollar IPO.

YC cuts through the “glamour” of entrepreneurship and focuses on high-leverage actions. Their mantra is “Make something people want,” and the channel is a relentless pursuit of that goal. It’s the definitive guide for anyone who wants to understand the mechanics of venture capital and hyper-growth.

The content is famously “unfiltered,” featuring YC partners and legendary founders giving the kind of advice usually reserved for private boardrooms.

• A free, comprehensive curriculum that covers the “brutal basics”: how to find product-market fit, how to talk to your first 10 users, and when to pivot.
• Tactical videos where YC partners “roast” real startup landing pages or pitch decks, providing a rare look at exactly what investors look for (and what makes them cringe).
• Conversations with founders like Sam Altman (OpenAI) or Brian Chesky (Airbnb) about the psychological toll of scaling a company and how to hire a “Grade A” team.
• Extensive coverage on building “AI-Native” startups, focusing on how to create defensibility when everyone has access to the same LLMs.

Integrating insights from your learnings

Once you have gathered insights from these video resources, the next step is to put them into action. Most successful startups find that having an integrated platform for sales, marketing, and service is the key to executing these strategies. When all your data lives in one place, it’s much easier to apply the lessons you have learned from your favorite creators.

Start by identifying the one area of your business that needs the most attention right now. Whether it’s improving your lead generation or streamlining your customer support, the best small business YouTube channels likely have a tutorial to help you get started. 

As you try new strategies, it’s important to track your progress to see what’s actually working for your SMB. Use your CRM to monitor changes in your conversion rates and customer satisfaction scores. This data will tell you if the advice you’re following is delivering the results you need to reach your growth targets.

See you on YouTube

We’ll see you out there on the ‘Tube’. And to sign off, here are some honorable YouTube mentions in the Salesforce-averse:

• Salesforce: Official channel includes Agentforce updates, developer news and Salesforce Support.
• Salesforce Apex Hours: For advanced topics, new features, and community-driven training.
• Salesforce Ben: Known for certification prep, and best practices.
• Salesforce Hulk: Highly recommended for beginners and Salesforce, beginners.
• Salesforce Geek: Specialized in Salesforce, Flow.
• Salesforce Break: Focused on Salesforce, configuration, and customization.
• Salesforce with Polina: Practical, insights, and tutorials.

Start your learning journey with Free or Starter Suite today. Looking for more customization? Explore Pro Suite. Already a Salesforce customer? Activate Foundations to try out Agentforce 360 today.

AI supported the writers and editors who created this article.