How to reimagine a physical event, pivot a nonprofit communication strategy, and shift your brand marketing strategy in the COVID-19 climate.
Throughout April, our Marketing Cloudcast podcast has addressed key trends, tactics, and insights to help marketers lead through the pandemic. Hosts Megan Collins and Tina Rozul discussed three important topics. See the summaries and links to each below:
Reimagine physical events into digital experiences
We discuss how our Salesforce team adjusted an event that had 10,000+ in-person attendees into a global online conference that reached 1.5 million viewers across 75 countries.
Redesigning nonprofit communication with Common Sense Media
Paul Holman-Kursky, Director of Membership at Common Sense Media, shares how he’s using emails to connect with specific audience segments. Holman-Kursky also discusses using multiple channels to communicate during a product launch.
Nonprofit brand marketing with the Anti-Defamation League
In our first episode, we highlighted empathetic and agile messaging. As the pandemic continues to disrupt every industry, we wanted to build on that conversation. Our guest is a nonprofit Trailblazer at the Anti-Defamation League (ADL). Amy Blumkin, Vice President of Brand Marketing, shares advice for brand marketers eager to lead through change.