If you struggle to generate ideas for new topics on your business blog, you may need to change your approach. Instead of brainstorming dozens of unique topics, focus on one idea, which you can use to create many pieces of content. Your content can also be more than just written blog posts: It can take the form of audio, video, images, or presentations. Here’s a step-by-step guide to help you create more quality content with one topic idea.
A broad idea is one you can't fully cover in one piece of content. There’s too much information, and you would need chapters to organize it all. Luckily, in the blogging world those chapters can live as their own, separate blog posts.
For example, if you sell products for dog owners, your broad idea can be, “How to Care for a Dog.” There's no way to cover that whole topic in one blog post, and if you tried, each point would be so short it may not be very useful. This kind of broad idea is perfect because it must be split into smaller topics to be covered thoroughly. Once you’ve determined your broad idea, define those smaller topics.
Create an outline as if you were going to write a book with multiple chapters on your topic. If your topic is broad enough, parts of your outline may branch into standalone ones. You may come up with parallel ideas that could be their own broad topics for a future series of posts.
To continue with our example, here's a general overview of “chapters” you could include for “How to Care for a Dog.”
Flesh out these topics with more specific points under each main section.
When you look at the subtopics above, you may be able to think of more bullet points to add to each section. In this instance, you could cover the same broad topic with different pets, and you would have dozens of parallel outlines that are animal specific.
Once you’ve written your outline, you’ll see how many unique topical pieces you can develop from one single broad idea. Each section of your outline—plus the related variations—can serve as a new piece of content.
Further expand your outline with keyword research. In Google AdWords Keyword Planner, enter your broad idea. This tool allows you to browse related ideas in category groupings.
Click on each hyperlinked keyword grouping to find specific keyword phrases that relate to your broad idea. Each will be displayed with its estimated monthly search volume, competition, a link to the keyword phrase's monthly search trend, and estimated cost if you were to pay for AdWords using that keyword phrase.
Alternatively, click the Keyword Ideas tab and download all of the suggested keyword phrases related to your broad idea. Many are similar, but this is an excellent way to come up with even more topics for your blog posts and other content.
Another advantage of this method, aside from making Google brainstorm ideas for you, is you will see the estimated monthly search volume for each keyword phrase. This information can help you choose which topics to write about first to build your content library with articles people search for and want to read.