Twitter is a great tool for marketing, but are you getting the most out of your profile? This infographic will teach you key ways to optimize your Twitter profile (both for individuals and for brands), best practices for tweet structure, and how to increase engagement. And while Twitter isn’t rocket science, we’ve also included common Twitter mistakes to avoid and smart ways to improve your Twitter presence. By adopting some of these beginner tips for day-to-day Twitter usage, your business can increase followership and boost your online presence. Read on to make a difference in your Twitter marketing strategy.