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Are you using social media—especially Facebook, Twitter, and LinkedIn—to find the right audience for your sales pitches? With these three sites you can identify new prospects, find influencers, and create entire lists of new leads. On Facebook, advanced searches like “pages liked by men who like Salesforce and live in Toronto” combine multiple factors to give you targeted insight into your customers and potential customers. When you cross-reference your results with Audience Insights, you can find even more data. Identify influencers and decision makers with LinkedIn’s advanced search options, which allow you to search for terms combined with Boolean search methods; then save the results as leads so your sales team can create high quality lead lists. Twitter’s search options can also help you find new customers fast. You can search for words in tweets, people mentioned in tweets, places, and dates. By taking advantage of these sites and their vast databases, your salespeople can expand their networks. Continue on to check out this infographic for detailed search options that will help you grow your sales pipeline.

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